For those not familiar with the SEO silo concept, in a nutshell you try to theme or niche every part of a site to a specific content niche so as many of the elements on each webpage support THAT web pages SERPs NOT the site as a whole or other sections of the website. No idea why it was termed SEO silo and not SEO content theming or SEO content niching since silos are large storage devices, used for storing grain, coal etc… below is an image of a grain silo, I just don’t see the relationship? SEO Silo? SEO silo is really niching or theming your content into a distinct organizational structure that limits interaction with non niched content. […]
Continue Reading SEO Silo
WordPress Silo Structure
Hi David,
I started looking through your site as I have been looking for a new theme for a new site and some research on seo landed me here :-)
I have a couple of questions:
I have read quite a lot about using silo structure and that it has excellent seo benefits. Does your theme take advantage of silo structure as well?
Also I noted that having category pages that are actual editable pages is very good. Is that possible with your theme? This goes hand in hand with the silo structure.
One other question is regarding drop down menus and that they bleed the seo juice of the theme. Again this is in relation so silo structure on web sites.
The source of the silo structure info I have read so far is from Russell at Theme Zoom.
My goal is to find the right theme and to get it up and running and concentrate on providing information in my field of expertise.
Regarding health issues, my forte is self help and well being and I have been in this field for 18 years personally and business wise since late 1990’s. The only cause of health issues is conflicts within the Unconscious Mind. Think of the Unconscious Mind as being like a computer. When it’s new and clean it runs fast and after a period of time programs , updates etc conflict and cause the computer to slow and in some cases cease to work because of all the clutter. The physical body is the place that the conflicts manifest for resolution if other forms of inner communication have been ignored or suppressed.
With your skills and knowledge that you have accumulated in regards to seo and wp (solutions based analytical mind) etc you might find it interesting to dive into your Unconscious Mind, locate the source of your own conflicts in values, beliefs and imprint programming and resolve them. Physical healings occur with resolution of the conflicts. If you are interested I am happy to chat as I love to help.
Blessings David!
Carl :-)
WordPress Silo Structure
WordPress SEO Silo Theme
Short answer is yes, Stallion Responsive can easily generate a site with an SEO silo structure, IF the webmaster knows what they are doing.
Your question inspired a new article about SEO Silos.
Editable category pages. If I understand correctly again yes, you can under the edit category section of WordPress add unique content near the top of each category. Example output at SEO Tutorial category.
Stallion Responsive also includes a custom page template feature which includes page templates for categories. The default Stallion category output is what you see on the category above, there’s also a category page template for showing the full content of posts (not a good idea SEO wise) and you can create your own (there’s an example category page template included for editing).
Dropdown menus SEO silo impact. Dropdown menus like the one I use as a main navigation menu have no more SEO impact than any other set of links, BUT because most of the links are hidden it’s very easy to get carried away and add too many. Looking at my navigation menu it looks like 5 links which sitewide isn’t bad, we need to give users access to important part of the site sitewide. When taking the dropdown links into account it’s 28 links which is more than I’d like sitewide.
As I mentioned in the new SEO silo article at the bottom I’ve a feature in mind to deal with this, basically multiple navigation menus that load for different sections of the site. Didn’t have the time to code it into the Stallion Responsive 8.1 update (which I just released), so will look to add this feature in the next update (probably be a few months).
In the meantime if you have a site with a lot of content and you want to niche the sidebar links as I described in the SEO silo article you can do that now: about to do this myself for this site. Since I’ll have more sidebar real estate to play with I might drop the drop down parts of the main navigation menu and keep it down to under 10 links sitewide and add the dropdown content where I currently have the recent posts widget (left sidebar or maybe the footer). Possibly a recent posts widget that loads recent posts from specific section of the site the user is on, so the links anchor text are better niched for each section.
Don’t go too over the top with siloing your links, I don’t see evidence for over optimization penalties per se, but taking SEO link siloing to the max (possible with Stallion Responsive) is going to remove the natural variability in the anchor text of links within a site. Yes strongly niche a webpages links, but don’t have ALL links only highly themed to one strict set of keywords. The Stallion SEO Super Comments feature is brilliant for avoiding this, the user comments comment titles are used as links, so some of the anchor text isn’t as fully SEO’d as I’d have wrote them.
I have a tendency to develop these awesome SEO features and never get around to using them as I move on to developing more SEO features! Was updating some of my 100+ domains yesterday to Stallion Responsive 8.1 and a lot (most) of them were still running Stallion WordPress SEO v7.1.1 which isn’t mobile responsive and not that great SEO performance wise. Been too busy developing Stallion Responsive to use it!
On health would be nice if the mind was that strong, I understand the mind has an impact on well being and healing, you just have to look at the placebo effect to see the minds potential and a positive outlooks aids healing. It falls short on healing physically damaged body parts like degraded disks that are fused with bone fragments and titanium pins. To use your computer software analogy, doesn’t matter what you do to the software operating system if the hard drive is physically damaged it’s not going to run as well as it should. I’m a skeptic on that type of healing generally, because it’s so easy to manipulate the human mind the only evidence I’ll accept is peer reviewed double blind scientific research (I studied genetics at Uni, planned to research HIV/AIDs). Look at how people behave when they drink non-alcoholic beverages, but believe they are alcoholic, can’t trust anything a human thinks works for them, has to be double blind testing to rule out placebo and the fragility of the human condition.
Thanks for the offer though.
David
WordPress SEO Silo Theme
Best SEO Silo Site Structure
Hi David,
Thanks for the comprehensive wp seo silo structure article that you wrote and I hope the comment title gives some juice to this page for you :-) ha ha
I like what you say about being natural and at same time keeping the theme of the post in the theme of the category. The specific category menu widget where you can set a special menu for specific areas of the site sounds awesome :-)
I really like the work you are doing on this best seo wordpress theme and clearly what you are creating is very powerful :-)
I did upload the template to my site to play around with. It’s a new site and Im literally building it from scratch.
This is the first time I have used a seo wp child theme. Is this correct… I activate the child theme and make my edits there and when updates are released I update only the seo wp main theme but not the child theme?
With the trial version am I correct in that the complete install resets to defaults randomly and that any changes I have made to play with the theme are lost and have to be re-done?
One other wp silo theme question regarding the visual aspect of the site. Is there a visual editor for the site or do I have to use the pre defined templates that you have designed? If I wanted to make changes outside of the custom templates you have designed would I need to edit the particular theme files?
David thanks again for your work with this!
Blessings!
Carl :-)
Best SEO Silo Site Structure
WordPress Child Theme Functionality
Stallion Responsive in demo mode resets the main data roughly ever 500 pageviews with a random element which means could be 1 pageview or thousands (will average at 500).
The settings reset are those set under the following Stallion Theme options pages:
Stallion Theme
Child Theme Options
AdSense Ad Options
Chitika Ad Options
In-Text Ad Options
Layout Options
Colour Options
Promotion Options
Language Options
Performance Options
SEO Advanced Options
Additional options like the Widgets Anywhere options, options added to widgets including the display widgets feature, any SEO data added directly to the Post edit screens (the keyword phrases) remain intact. So only the main options pages reset
This gives users the ability to test Stallion without being able to run a site long term in demo mode easily: you could, but would be a lot of effort having to enter the main options at random intervals and going to mess with Google rankings overtime.
You are correct on how to use the Stallion child theme. Don’t edit anything under /stallion-responsive/ only make edits to /stallion-responsive-child/.
I created my own child theme feature that’s not part of WordPress core which takes child themes to a new level. With WordPress core child theme functionality the main theme template files like header.php, single.php, page.php etc… can be overridden simply by copying the file into the child theme folder.
If you wanted to change single.php for example you would take a copy of
and paste it into
And WordPress would ignore /stallion-responsive/single.php (like you deleted it) and use /stallion-responsive-child/single.php, so any edits to /stallion-responsive-child/single.php are what you see on the webpage.
Want to change back to the default single.php file delete/rename the /stallion-responsive-child/single.php file and wordPress will again use the original file.
It’s a really useful feature WordPress added, that’s basic WordPress child theme functionality you get with any theme.
Problem is WordPress core doesn’t offer this ability for all files within a parent theme folder, basically if it’s not a registers template file (header.php, single.php, page.php etc…) this doesn’t work, must be a registered PHP template file.
I extended this to almost all files under /stallion-responsive/ including css files under /stallion-responsive/colors/ and image files under /stallion-responsive/header/ and /stallion-responsive/thumbnails/ (this is where headers and thumbnails are).
There are a small number of files it doesn’t work with like the main options pages, but the rest it’s make a copy into the child theme and edit away. To achieve the same with an average WordPress theme requires understanding what a file does, filter out and replace it’s functions (really complicated)!!!
When making theme updates it’s a case of because you’ve not touched anything under /stallion-responsive/ it can be auto updated. The child theme when I make an update should be manually updated using FTP.
I can’t say the next Stallion update will work with whatever modifications a user makes to Stallion php files that’s been copied to the child theme. Things change between updates, so if you make major modifications via the child theme and the next update breaks the site could be something important was added to a file that’s been modified. I would go into the child theme folder and rename the files I’ve changed one by one (add a 0- to the file so single.php becomes 0-single.php sort of thing) and see if that’s the file causing the problem. When you find the file(s) make the modifications again to the new single.php file.
In the latest 8.1 update made minor changes to the child theme, latest copy of timthumb.php and copied over the mobile.png image file for all the colour schemes. For those who made no changes to the child theme simple case of FTP the entire /stallion-responsive-child/ over the current folder. For those who have made child theme customization it would be upload:
Entire folder:
Assuming the user hasn’t added their own mobile.png files to the colour schemes. All default colour schemes have a mobile.png file, I added a copy of the mobile.png files for all the colour schemes to take into account a feature improvement (for making new colour schemes), but even here the images being copied to the child theme are only needed if the users makes their own colour schemes.
These files either weren’t changed or just minor text changes to the info to better describe features.
Did change screenshot.png which is just the image you see for the theme under “Appearance” >> “Themes”, so not needed.
None of the thumbnails or header images were changed, no new features added etc… so Stallion Responsive 8.1 works fine with the Stallion Responsive 8.0 child theme (update not required).
The only file that was actually updated was /stallion-responsive-child/timthumb.php and even that’s not needed. The developers of Timthumb (it’s for creating small thumbnails) found a security flaw in their code, but I’ve already disabled the feature in the timthumb.php file for Stallion Responsive 8.0 because I didn’t want the ability to make thumbnails from images on other domains due to potential security issues, so the security flaw never had an impact on Stallion.
If I make a major change to the child theme I’ll let users know to definitely update it. I’ve deliberately kept the child theme simple so it doesn’t need my updates, so users can keep running without using FTP to make updates.
David
WordPress Child Theme Functionality
WordPress Silo Widgets
After I wrote the silo SEO article decided I should make the changes to this site I discussed above. Thought it would take longer, but only took about 20 minutes to fully Silo SEO the popular posts widget and create a new navigation menu: because I siloed the popular posts widgets decided to reduce the menu in size sitewide, but not completely happy with it, still want the option to have unique menus for different sections of the site (next update).
What I did was break the site into 6 niches based on categories.
Niche 6 didn’t use categories, it was anything that didn’t fit into the other 5 silo niches like the home page, archive sections of the site (not categories), search results, some static pages like the Recent Discussion page, Sitemap and the Privacy page.
For these I set a Popular Posts widget that shows the 10 most popular posts (by comment count from all 200+ posts) on the site.
The remaining 5 silos covered the following categories
Popular Posts Widget Silo Niche 1
AdSense Blogger Templates
AdSense WordPress Themes
Google AdSense Tips
31 posts in these categories
Popular Posts Widget Silo Niche 2
Business Entrepreneurship
Make Money Online
Off Topic Blogging
Product Reviews
55 posts in these categories
Popular Posts Widget Silo Niche 3
How to Search Engine Optimization
SEO Tests
SEO Training
33 posts in these categories
Popular Posts Widget Silo Niche 4
WordPress SEO
WordPress SEO Plugins
WordPress SEO Tips
25 posts in these categories
Popular Posts Widget Silo Niche 5
Stallion Responsive Tutorials
SEO Tutorial
WordPress SEO Tutorial
Yoast WordPress SEO Tutorial
62 posts in these categories
The popular Posts widgets are identical other than which posts pool they can grab the 10 most popular posts from and where the widget is loaded.
The post this comment is on is under the “WordPress SEO Tutorial” category, so this post falls under “Popular Posts Widget Silo Niche 5”. See the output on the left menu.
The widget only loads for categories and posts under these four categories
Stallion Responsive Tutorials
SEO Tutorial
WordPress SEO Tutorial
Yoast WordPress SEO Tutorial
and only pulls posts from those four categories.
I could have gone further on siloing this widget, but with 200 posts on this site there’s some categories that alone wouldn’t have enough posts to warrant it’s own popular posts widget. If I get to a point where there’s a 1,000 posts I might be able to increase the number of silo niches to above 10.
I might add another silo now for just the “Stallion Responsive Tutorials” posts (34 posts) and remove that category from niche 5. There’s going to be a lot more posts added the the themes tutorial category and it will damage the theming of the SEO Tutorial niche.
Helps writing this sort of stuff down so you can see the number of posts a siloed widget covers.
If you go to two posts from different silo niches you’ll see the Popular Posts widget loads different popular posts. The popular posts for this webpage currently include 3 links with anchor text about SEO and 4 links with WordPress as anchor text. Compare to a post in silo niche 2 like https://stallion-theme.co.uk/business-success-goals/ and there are no links with anchor text SEO or WordPress.
With no further input on my part 10 links on each webpage are far more likely to support a webpages SEO SERPs. To do this even better would require manually creating a unique set of links for every post and manually editing them whenever you add new posts! Sort of defeats the whole point of using a CMS like WordPress if you can’t automate a lot of SEO stuff.
One caveat on what I’ve setup, this works without a lot of hassle if your posts are added to only one category each, if you have posts in two or more categories you’ll find 2 or more popular posts widgets loaded, there’s a messy fix for this, but I wouldn’t use it.
How I achieved this.
Under “Appearance” >> “Widgets” I added 6 Stallion SEO Posts widgets (this is the best SEO widget you will ever use, it is SEO fantastic :-)) with almost identical settings.
Below is a screenshot of most of my Right Sidebar widget area, you can see the 3 Popular Posts widget with one open showing the settings I used: the one open is for Silo niche 4.
As you can see from the image to limit this widget to only load posts from the categories
WordPress SEO
WordPress SEO Plugins
WordPress SEO Tips
And only grab posts from those categories was a case of ticking the right boxes. The rest is a standard Stallion SEO Posts widget without those settings would be loaded sitewide.
Note: for the Stallion display widget features to be available turn it on under “Stallion Theme” >> “Layout Options” : “Widget Display ON”.
Each of the 6 widgets have different categories ticked, this only works because all my posts are in one category each, if I had put the silo SEO article in multiple categories that fell into two or more silo niches more than one popular posts widget would load.
Had I added the silo article to the category “SEO Training” as well for example the Silo niche 3 widget would load as well.
The messy fix for this is rather than set which categories to load a widget on, you set which categories NOT to load the widget. This is messy because when you create new categories you have to go add them to all these widgets to NOT load.
To do this change
Show/Hide Widget to “Hide on Checked”
and tick all categories except the ones you want the widget to load on.
Before improving the widget display feature (in Stallion 8.1) I was using this messy fix to load custom widgets on categories for adding links to other sites (a way to add unique links from the sidebar of a category) and each time I added a new category to a site it meant editing all the display settings to not load the widgets on those new categories!
I considered making a similar change to the Recent Posts widget, the recent posts widget is another Stallion SEO Posts widget with the option at the top set to Recent Posts rather than Popular Posts: so same widget as above, but different settings. With only 200 odd posts showing a recent posts widget sitewide makes sense for users now, if the site gets to 1,000+ posts might change my mind and create niches. If I used the same silo niches discussed above because each niche is averaging around 30 posts each there would be overlap between the recent and the popular posts widgets on some of the silos.
Few days ago when I changed the sitewide category widget to no longer load sitewide I also moved the Stallion Recent Comments widget (used to be sitewide) to it’s own page and added a Recent Discussions page on the navigation menu.
This means I no longer have sitewide recent comments links (used to have it set to 5 recent comments) and because it’s on it’s own page now can load as many as I want (set to 40 comments) without a huge performance hit on every page of the site: if I had the widget with that many comments sitewide would add at least 40 database queries on every page!
David
Update: I added a 7th silo niche just for the Stallion Responsive Tutorial category and makes a big difference to the anchor text for silo niche 5. Before we had the popular posts for this webpage had 3 links with anchor text about SEO and 4 links with WordPress as anchor text. Now it’s SEO 8 times and WordPress 3 times as anchor text, the anchor text is better niched to SEO SERPs. The new silo for the Stallion Theme Tutorials uses Stallion 3 times, WordPress 5 times and Theme 5 times as anchor text, far more niched to WordPress Theme SERPs.
Will be very interesting to see how this impacts traffic medium term.
WordPress Silo Widgets
WordPress Colour Scheme Creator
For Stallion colour scheme customization there’s two built in features which I haven’t wrote tutorials about yet, though there’s detailed instructions on the relevant options pages.
One for on the fly edits that overrides individual colours and fonts.
One for creating new colour schemes based on the default colour schemes.
Both features are activated under “Stallion Theme” >> “Colour Options” : “Colour Scheme CSS Inline/File Creator Selector”
Note both these features work outside of the Stallion Demo reset, so you can create new colour schemes in demo mode and use them when you buy Stallion Responsive.
For the on the fly version, choose a default Stallion Colour scheme that best matches what you want (the “Stallion Theme Colour Scheme” drowpdown option at the top).
Select “Colour Scheme CSS Inline ON”.
Save options.
Under “Appearance” you’ll have a new options page: “Colour Scheme CSS Inline”
Any changes made on that options page are on the fly, no new CSS or php backup files are created, the CSS code is loaded inline on the browser page.
This is good for changing a few colours or fonts on a default colour scheme you are mostly happy with, but not for major modifications, we don’t want hundreds of lines of CSS code loaded inline.
Want to crate a unique colour scheme you can download the CSS file and a PHP backup for (can use on other domains) use the “Colour Scheme CSS File Creator” feature. This is the same as the inline version with the output saved to a colour scheme CSS file and a PHP options backup for future edits.
This is best used on a development site or if live for enough time to create a new colour scheme, turn off and use the new colour scheme like you would use a default Stallion colour scheme.
Step 1: Under “Stallion Theme” >> “Colour Options” set “Stallion Theme Colour Scheme” to “Empty”, this loads a blank colour scheme CSS file which means there are no theme colours or fonts used.
Set “Colour Scheme CSS File Creator ON”
Step 2: and choose a colour scheme under “Colour Scheme CSS File Creator Defaults” that’s closest to what you want to achieve colour wise.
After saving there’s a new options page under “Appearance” called “Colour Scheme CSS File Creator”.
On this option page you will find a similar options page as the inline version, but all the options are set with the colours and fonts from whichever colour scheme you selected under “Colour Scheme CSS File Creator Defaults”.
Until you click “Save Changes” the new CSS and PHP file hasn’t been created yet and your site will have no colours or fonts set (will look rubbish).
Step 3: Click “Save Changes” and the colours and fonts you’ll be working with will be used by your site.
If you loaded “White n Blue” as the colour scheme to edit, after clicking “Save Changes” Stallion will save a new version of the white n Blue CSS file and it’s PHP options backup file to the child theme folder. It;s important to have the child them active, otherwise the files are saved to the parent theme folder overwriting the originals making it harder to restore if you mess up.
Assuming you are using the child theme the new files are saved to
If you make a mess of a default colour scheme and want to start again delete the two files above and load the colours back in as described in Step 2.
Every time you click “Save Changes” the two files above are recreated using the settings you see at “Appearance” >> “Colour Scheme CSS File Creator”.
There’s two easy ways to use this feature.
One edit a file as described above, when you’ve made the changes and are happy with them turn off the options page and set to use the colour scheme:
If you edited white n blue the settings would be
“Stallion Theme Colour Scheme” : “White n Blue”
“Colour Scheme CSS Inline/File Creator Selector” : “Colour Scheme CSS OFF”
“Colour Scheme CSS File Creator Defaults” : “Use Current”
Since there’s a new version of style-white-n-blue.css in
Stallion will use that file instead of the default one under
As you can see this overrides a default Stallion colour scheme meaning you can use the original without using FTP to delete:
A slight adaptation of the above approach means you can create a new colour scheme and still have access to the original colour scheme without having to use FTP to delete anything.
Before carrying out Step 3 (Saving changes) under “Appearance” called “Colour Scheme CSS File Creator” scroll to near the bottom of the options and change:
“Theme Filename” : “style-white-n-blue.css”
“Theme Filename Backup” : “stallion_color_css_white-n-blue.php”
to
“Theme Filename” : “style-custom-01.css”
“Theme Filename Backup” : “stallion_color_css_custom-01.php”
Now click “Save Changes”. Rather than creating the files
We create the files:
Which are empty custom files for this use.
After making all the changes you want under “Stallion Theme” >> “Colour Options”
Set
“Stallion Theme Colour Scheme” : “Custom 01”
“Colour Scheme CSS Inline/File Creator Selector” : “Colour Scheme CSS OFF”
“Colour Scheme CSS File Creator Defaults” : “Use Current”
Your site will now use whatever CSS fonts and colours you changed that’s within
And you’ll have a backup of those settings under
For future editing.
If you ever want to modify your custom colour scheme it’s go through Step 1 as described above, but set “Colour Scheme CSS File Creator Defaults” to “Custom 01” to load in the colours saved in the file “stallion_color_css_custom-01.php”.
You can go further as described on the options page and make your own Stallion Responsive child theme using your new colour scheme(s), but you can see for your own sites the above is more than enough with up to 20 slots for custom colour schemes.
The above is how I made and update all 40 default colour schemes. In a future update plan to make a modification to the feature to use a completely different set of CSS rules, right now it’s limited to the same sort of design, but different colours, I should be able to take it much further by loading different CSS rule sets.
David
WordPress Colour Scheme Creator
SEO Benefits of Left or Right Sidebar?
Hi David,
Thanks again for your awesome info :-)
One other question was on my mind and that is about whether it is better for seo to have the sidebar on the left or right. Until i saw your site I always thought it was better on the right so search engines can spider the page content first and then then links etc in the right side bar. What are your reasoning behind your left side sidebar?
Also wondering what settings in the design options i need to click to get the test site looking like this one as a starting point for me to play with.
Thanks again!
Blessings!
Carl :-)
SEO Benefits of Left or Right Sidebar?
Best SEO HTML Layout
I see you’ve been reading some SEO HTML Layout info :-)
In principal yes, having a left sidebar would mean your important code loads after your main content, most sites with a left sidebar would have an HTML code output (what you see when viewing HTML source) like this:
Header
Navigation Menu
Left Sidebar
Main Content
Right Sidebar
Footer
Looking at my site in a browser that’s what it looks like.
The general SEO consensus is having your most important content high in the HTML code is preferred.
View source of this site (you will find it hard to read as I have the HTML code minified for SEO performance reasons), the HTML code layout is:
Header
Main Content
Sidebar(s) (there’s a left and a right sidebar in the code)
Footer
Navigation Menu
Search Form
Social Media Profile links (in an iFrame for SEO reasons)
Top/Bottom Scroll Links
I’m using a customized version of a 3 column CSS holy grail layout, the customized bit is the navigation menu and other code loaded near the footer and the ability to use the same HTML code for multiple layouts: probably one of the best SEO layouts possible. Only way to improve this would be load the header below main content and the amount of content in the header is minimal, the search form code for example isn’t loaded in the header all that is, is a link back to home and the site tagline (which can be moved to the footer).
Before you hit main content on this site all you have to go through is
One link to home with anchor text: WordPress SEO Packages
And this tagline: Best Google Hummingbird SEO Package for WordPress
After that it’s main content. That’s as close to SEO perfect as possible.
If you look under “Stallion Theme” >> “Layout Options” you can select from 12 layouts that load the sidebars in different ways. Doesn’t matter which of those layouts you choose the HTML output is the same, the output is always:
Header
Main Content
Sidebar(s)
Footer
Navigation Menu
Search Form
Social Media Profile links (in an iFrame for SEO reasons)
Top/Bottom Scroll Links
The Stallion layouts all use the same HTML code, it’s different CSS rules that generate what you see in the browser.
You’ll note my navigation menu that in a browser loads just below the header is code wise loaded right at the bottom of the code.
There’s an SEO consensus links that are higher in the code are given more value than those lower in the code. So with Stallion Responsive the hoe page link you see in the header is found first followed by pretty much the main content links, followed by sidebars, footer and navigation menu..
I don’t brag it’s the best WordPress SEO Package for fun :-)
To get your site acting a lot like this one go to the main Stallion Options page, tick
“Use My Default Settings File SEO Version : stallion_defaults_seo.php”
“Save Settings”
This loads the sort of settings I use on most of my sites, it’s added so I can quickly set a site up with minimal hassle.
Doing the above changes any options you already set, so it’s all the main options pages are changed in one click.
Read the section “New To Stallion, Fast Setup Instructions” on the main options page for more details what to change to customize AdSense and Chitika options.
On this site specific changes are:
Main Options page
AdSense OFF – not running AdSense here
Privacy Policy Footer Link = Show Footer Link Referrer Version
Privacy Policy URL – https://stallion-theme.co.uk/privacy-policy/ : you need to create a static Page and set the page template to the Privacy Policy template and link to it here.
Child Theme Options
Thumbnail Set – Business
AdSense Options – if I had AdSense turned on, which I don’t
Ad Unit 1 – Main Ad Float = Float Right (floated right because I’m using the left sidebar layout and looks better)
I’d create three AdSense responsive beta ad units (under my AdSense account rather than use the Stallion built in code for performance reasons). Read the instructions on the first box on the page called “Full AdSense Ad Unit Code : stradunit1”
Layour Options
Sidebar Layout = 3 (left sidebar rather than right)
Author Archives Link OFF – Show Author Name
Page Dates OFF
Author Biography ON – Build the content for the author bio on your WordPress profile page.
Comment Button Clickable Link ON – clickbable (which is SEO damaging) because this is a well commented site, if it had few comments I wouldn’t bother.
Colour Options
White n Blue Rounded Corners
Alternative Stallion Header Area Header Image ON
Alternative Stallion Header Area Header Image = Custom 1 jpg – I’ve created a custom header image (the horse and responsive image behind the header) named c1.jpg https://stallion-theme.co.uk/wp-content/themes/stallion-responsive-child/headers/c1.jpg
I used an FTP program to upload c1.jpg to the relevant folder above.
Promotion Options
Turn Buttons ON Bottom of Content
Your Twitter Name – change it to yours
Linkedin Button ON
Social Network Profile Links ON – set your social media profile UTLs on your WordPress profile page.
Full Google Analytics Code – the tracking code from Google Analytics for this domain
Google Authorship = https://plus.google.com/+DavidLaw/ this requires linking your Google+ account to your site, there’s a tutorial link on the options page.
Performance Options
All of the default WP widgets ticked other than:
Default WP Widget Tagcloud
Default WP Widget Text
Similar with the Stallion widgets, ones left on (not ticked) are:
Stallion RSS Feeds Widget
Stallion YouTube RSS Widget
Stallion Custom Ad Widget
Stallion Single Posts Widget
Stallion Spacer Widget
Stallion Padding Widget
Stallion Row End Widget
Stallion Search Comments Widget
Stallion SEO Recent Comments Widget
Stallion SEO Posts Widget
Disabled all but two default widgets because not using them. I’ve used the tagcloud for categories and text widgets are useful. What you disable here depends on what you don’t use, basically create your widgets and what you haven’t used turn off to conserve resources.
So on this site I’m not using the remaining 11 Stallion widgets, so turned them off.
SEO Advanced Options
301 Redirect Attachment Page URLs OFF – I have a few images I want to load as attachments.
Image Link To None OFF – option related to the attachment links
Auto Alt Text OFF – I ALWAYS set a relevant alt text attribute for all images so no need for Stallion to check for missing alt attributes, if you haven’t been vigilant when adding images set to on
Nofollow Comment Links = Nofollow OFF – I regularly post links within my comments so don’t want nofollow (SEO damage) added, I always manually delete links added by other commenter’s. If you never add clickable links to your comments set to Nofollow On and when a commenter posts a clickable links delete it.
The rest of the site layout is suing the right widgets the right way and creating posts/pages using the different Stallion page templates. Like the sitemap (link in the footer) uses a Stallion sitemap page template.
David
Best SEO HTML Layout
SEO Silo Theme Set Up
Hi David,
Thanks for your set up instructions. I’ll put some content into the site and then play with the set up and see what it looks like
Blessings!
Carl :-)
WP Nav Menu SEO
Hi David,
I see you made some changes to your nav menu and took the drop down off – are you noticing any ranking difference?
Blessings!
Carl :-)
Impact of SEO Changes
Way too early to even check, have to wait for Google to spider and reindex the entire domain for the changes to have their full impact and even then to know for sure it’s weeks/months of waiting.
It’s going to have it’s good and bad points, the old menu had a lot of links with SEO and Tutorial as anchor text, so content about SEO and Tutorial are going to loose out. Other content will gain by having less unrelated links anchor text.
Then there’s the number of links, anything that was sitewide linked no longer is, that’s less link SEO benefit. However there’s less links on a page than before, so the remaining links each receive more link benefit than before.
Basically SEO swings and roundabouts, some pages SERPs will get a boost and others won’t. Overall have to hope traffic goes up because the changes mean most pages on the site are better niched now, but won’t know for sure for weeks/months.
David
Impact of SEO Changes
Widgets Anywhere Plugin
Hi David,
How are you?
Wondering if you can point me to a wigets anywhere
plug in that I can use on existing site to improve
linking within the category pages and site pages.
Blessings!
Carl :-)
Best WordPress SEO Package
The Widgets Anywhere Plugin is built into Stallion Responsive 8.1, so only my WordPress SEO package customers can benefit SEO wise from it.
That’s how I develop new WordPress SEO features, add everything to the one WordPress SEO package so they can all be fully integrated together rather than a distinct set of individual SEO plugins that work for all WordPress themes, BUT not in a way where each SEO feature uses the SEO benefits of other SEO features.
For example the Stallion Keyword Phrases are a perfect example of SEO integration. The Stallion keyword phrases are added on the Edit Post screen (when creating or editing a Post or Page: you add 5 derivative post titles in effect). The 5 phrases are used by multiple SEO features:
Stallion SEO Super Comments
Stallion SEO Posts Widget
Within theme templates (you’ll see the keyphrases on this comments main Post, links from category archives and more…).
As alternative title tags for paged content: when a Post has a lot of comments, it’s Paged, each Paged page uses a different keyphrase for the title tag.
Other SEO features…
Would be a nightmare to create a plugin for each of the above features (that part is easy) and integrate them all together (that’s the nightmare)!
Another good (bad) example is the Yoast WordPress SEO Plugin, it’s title tag feature is the same concept as the Stallion keyword phrases feature (Stallion can even use the Yoast SEO data for those switching to Stallion). Stallion Responsive includes 5 keyword phrases that are used throughout the SEO package (see above). Yoast WordPress SEO has 1 keyword phrase (called the SEO title tag) which is ONLY used for the title tag of Posts, that’s all it does, changes the title element that’s hidden in the head of a webpage. It’s possible to modify any WordPress theme to use the Yoast title tag for other parts of the themes output, but last time I checked no WordPress theme developers (other than me) are using the Yoast title tag for anything else.
If you’ve been using Yoast for a while and have all your Posts set to use the Yoast SEO title tag, switch to Stallion Responsive and the SEO data you’ve added will not only be used for your Posts title tags (like you have now), it will be used as anchor text within widgets, for links from your categories, through out your site. Same is true for the All In One SEO Pack Plugin SEO data, I used that plugins naming system (a behind the scenes WordPress thing :-)) for my packages SEO data.
I’ve integrated the Yoast and the All In One SEO data so well (they are very popular SEO plugins despite their severe limitations) with Stallion Responsive, Stallion looks for both of their SEO data and uses them when available.
That’s how you develop a WordPress SEO package, EVERYTHING fully integrated.
For those who haven’t bought Stallion Responsive yet it’s price goes up to $500 on September 1st 2014 to reflect how much work went into the SEO package and how much money those serious to building search engine optimized sites can earn. At $500 a license I’ll only be dealing with those serious about Internet marketing and understand how much work it takes to make lots of money online.
David
Best WordPress SEO Package
WordPress SEO Design Framework
HI David,
Thanks for all your answers so far :-)
I am asking the questions now as I want to make sure I dont have to go back and re do a site or changes themes later :-)
Regarding silo structure. I read what you said and it seems that your widgets anywhere allows you to manually create a silo style link structure. Is that correct that it has to be manually planned and implemented.
Im looking at this seo theme here : http://www.seodesignframework.com/features/
and there are lts of seo features on their theme too .
Would you take a look and point out to me please where your theme has an seo advantage over this theme.
It seems that their theme automatically builds a silo structure and I also note they have a comprehensive seo plugin that is built into the theme.
The other way I noted and I have played around with is with a silo plug in that can be used to create a silo structure in any wordpress theme but the css for the widget is pretty ugly
Look forward to hearing back from you
Many thanks and blessings for your time to explain this.
Carl :-)
WordPress SEO Design Framework
SEO Design Framework Review
This is almost a review a WordPress SEO Framework challenge :-)
Nice to see a theme developer actually use their SEO theme on their main website, nothing more irritating when trying to review a WordPress theme a developer is trying to sell and they don’t even use it themselves!
Let’s have a quick look at the Google PageSpeed Insights results for a site running the WordPress SEO Design Framework: http://developers.google.com/speed/pagespeed/insights/?url=http%3A%2F%2Fwww.seodesignframework.com%2F&tab=mobile
OUCH!!! Those are rubbish PageSpeed Insights results
Mobile
User experience: 96/100 – The page content is too wide for the viewport, forcing the user to scroll horizontally. Size the page content to the viewport to provide a better user experience.
Speed 54/100 – that is terrible!
Check the list of “Eliminate render-blocking JavaScript and CSS in above-the-fold content” results,
“Your page has 24 blocking script resources and 23 blocking CSS resources. This causes a delay in rendering your page.”
Sheesh, to create that flashy home page requires 47 (FORTY SEVEN) render blocking CSS and JS files, WOW, that is a MASSIVE SEO performance hit they’ll be taking for those. Not exactly SEO friendly.
Desktop
63/100- Getting good numbers for Desktop is far easier than for mobile and theirs suck.
That’s the cost of adding flashy features with no thoughts to performance SEO. Google looks set to use their PageSpeed Insights Tools metrics more into account in the future: the Google tool I linked to is relatively new and it’s been getting harder to get in the green, I expect Google will be downgrading sites for poor performance in 2015.
The above is why I’ve avoided too many flashy features with Stallion responsive, they are really difficult to code in a way that doesn’t damage SEO: painfully clear with the SEO theme framework you found.
Based on the above I wouldn’t recommend the SEO Design Framework to my competitors who I want to rank worse than my site, I’m not that mean :-)
Stallion Responsive 8.1 PageSpeed Insights: http://developers.google.com/speed/pagespeed/insights/?url=http%3A%2F%2Fstallion-theme.co.uk%2F
Mobile
User experience: 99/100
Speed 88/100
Desktop
95/100
Note: all but one PageSpeed Insights issues are off site, basically social media like buttons, Google analytics javascript which other than not using I can’t change. I’ll add for these great results I use Stallion Responsive 8.1 with W3C Total Cache plugin (free version), although I could add the features from W3 Total Cache to Stallion the plugin is well supported and there’s nothing major wrong with it. I’ve also used an image optimization plugin called EWW Image Optimizer (there’s plenty of plugins for optimizing images) for optimizing images.
Had a quick look through their site for the usual SEO mistakes and found them, terrible SEO like adding nofollow links to categories so the SEO Design Framework is not an SEO theme. BTW those nofollow links are added by the WordPress SEO Plugin they’ve built into the SEO framework: SEO Ultimate Plugin (been around a while), they clearly do not understand SEO 2014 (or SEO 2010 for that matter, we’ve known for years nofollow deletes link benefit!).
Silo SEO Structure
Just covering silo SEO since I didn’t look at the entire themes SEO features (it’s not an SEO theme).
First thing I noticed that’s a huge SEO mistake without informing the user of the SEO damage is changing your WordPress permalinks to add the category slug to all post permalinks. On a new website this doesn’t cause damage per se, it sets the end URL structure for each post, the main post to this comment has current URL:
If I used the SEO framework you linked to and I wanted to use the silo architecture feature I’d have to change my permalinks and the new URL would be:
This would totally f@#k up my entire sites SEO!!! and the video did not warn me making this change on an old site has a massive SEO cost.
Even if by luck Google manages to sort out the 301 redirects, a 301 redirect costs ~15% of the pages PageRank/link benefit. In SEO terms it’s the equivalent of adding an additional link between each post. You want to go to Page A, to get there you have to go through Page A* first, this costs link benefit for no gain.
Do not change your permalinks on an old site unless you know what you are doing.
From the video it requires a lot of manual effort to build a silo links structure, with Stallion Responsive, though it takes some effort it’s not one page at a time and after Stallion is setup it will automatically silo new articles added to the categories you’ve setup siloed widgets for. Really need to find the time to create some videos for Stallion.
With only access to their YouTube video on building a silo structure (not 100% clear how it works) it’s the equivalent of manually creating WordPress Text Widgets with the links you want on a sidebar and I assume using a similar feature to the Stallion Responsive Display widgets feature (setting which pages on the site to load the widget).
On second thoughts I don’t think they have a display widget feature. If not that’s not a silo SEO link structure. What’s the point in building a set of siloed links if you plan to add them sitewide? I think the silos they create have no feature to limit where they are shown, so you might as well not use them. I think what they are calling a siloed architecture is just categorizing the links. They don’t have a demo site using the Siloed structure?
Let’s assume there are limits on which parts of a site a silo loads on. With a Text widget version of this you would be manually adding entire links to text widgets (very time intensive and you need to understand HTML), they’ve made it faster by having the creating the link bit easier, but you still have to set which links to load which is still time intensive.
In comparison Stallion Responsive setup a widget with a half a dozen clicks of the mouse and it will automatically add the relevant posts and only show it on the parts of the site you set. For this site it was 7 widgets to create a silo structure which won’t need editing until I add more categories.
Can a silo link structure be done better than Stallion Responsive? Yes, build all the links manually using Text Widgets and use the Stallion Display Widgets feature to determine where to load it, but that’s a time intensive process requiring planning and reediting when new posts are added. What I’ve done is a balance between time and perfect silo SEO.
BTW Stallion Responsive has multiple ways to silo links, looks like the SEO Design Framework has one (basically an editable category widget).
If the developers of the SEO Design Framework read this, feel free to comment and correct anything I got wrong (not a problem admitting I’m wrong sometimes), was difficult to determine the exact silo feature from the YouTube video and spent less than an hour on research and writing this comment, so it’s not a full review by any means.
David Law
SEO Design Framework Review
SEO Reviews
I just love the Stallion Responsive SEO Super Comments Feature.
The comment I’ve replied to (above) with comment title SEO Design Framework Review is in the Google top 10 for the search “SEO Design Framework Review” within 48 hours of posting the comment.
Comments under Stallion Responsive are a low cost (SEO and time wise) way to generate SERPs like SEO Design Framework Review from content you haven’t spent that much time on. Comments are so much easier and quicker to generate than articles.
The idea is target a comment at one long tail SERP (one phrase). With WordPress Posts because they take more effort I tend to target at multiple phrases.
David
SEO Reviews
Shameless Self Promotion of Stallion SEO Package
Once again David, to brag about keyword sniping a competing products keyword with the modifier “reviews” attached for a keyword that has a whopping 6 competing pages (only to self-promote yet another Stallion SEO spin off makes me believe you have too much time on your hands.
Especially when it was clearly biased. Please try to rank for something with traffic e.g. WordPress SEO. Then brag… ;)
Shameless Self Promotion of Stallion SEO Package
Shameless Self SEO Promotion
Thanks for noticing my shameless self promotion tactics for the best SEO design framework for WordPress.
I’m not attempting to be subtle in my promotion tactics (some of it is cringe worthy), I want to irritate other WordPress SEO developers like you into a discussion like the ones you started because I know you can’t match the level of SEO built into Stallion Responsive.
WordPress SEO developers like Yoast and All In One SEO Pack have been smarter than you and not made a response because they know they’ll loose, they know how rubbish their packages are SEO wise, they aren’t idiots. Smartest thing you could have done was ignore my SEO Design Framework Review comment, by responding you confirmed some of the SEO failings of your SEO package I mentioned :-)
Shameless Self Promotion : From an SEO perspective Stallion Responsive is awesome, everything else isn’t.
I don’t apologise for an SEO package that’s taken the best part of 10 years to build and is a culmination of almost 15 years of SEO research and making a living online ONLY from online income sources using the SEO skills I’ve develop.
I’m not over exaggerating when I say Stallion Responsive is the best WordPress SEO theme available today. I’m so confident Stallion Responsive wipes the floor with your SEO theme on SEO features I put my money where my mouth is: see my Win $5,000 Competition.
Jeffrey Smith if your WordPress SEO Design Framework Theme is better than Stallion Responsive claim the $5K.
Let’s see, your package doesn’t fix the rel nofollow issue with core WordPress = serious SEO fail, no $5K I’m afraid.
You consider silo SEO an important part of your SEO theme right? Do you accept the silo SEO of Stallion Responsive is better?
Stallion uses different anchor text (Stallion keyphrases) for the silo links from different sections of the site. If you understand where Google SEO is today regarding using the same anchor text on all backlinks you’ll understand how important this varied anchor text feature is.
The main silo SEO article has internal links with anchor text:
WordPress Silo SEO
SEO Silo Theme
SEO Silo
Silo Links
Link Silo
WordPress SEO Silo
Rather than all automated internal links having the same anchor text sitewide (with most themes all links would use “WordPress Silo SEO” : title of the post), not only do you add related internal links with varied anchor text also means when working on off-site backlinks you can generate more perfectly SEO’d anchor text links.
This is important because in 2014 Google is much better at determining unnatural link patterns, if all your internal links are using the anchor text “WordPress Silo SEO” AND you’ve been building lots of backlinks with anchor text “WordPress Silo SEO” it will appear unnatural. Natural links use a variety of anchor text, Stallion Responsive adds an element of anchor text variety no other SEO theme does.
Can the SEO Design Framework Theme match this important SEO feature?
BTW Don’t get me wrong I’m sure the SEO Design Framework is a nice theme with more SEO features than 90% of other WordPress themes (not hard to achieve!), but it’s not in Stallion’s league SEO wise.
David
Shameless Self SEO Promotion
Response to SEO Design Framework Review
David:
You’ve mentioned “If the developers of the SEO Design Framework read this, feel free to comment and correct anything I got wrong” so, please publish this comment as our response.
As a competitor (and I love you for that), we genuinely appreciate any legitimate feedback about our products as this ultimately allows us to improve them.
However, after reading this suggestive “review” of our framework, it was obvious that you’ve never actually tried the product (which defeats the entire purpose of a review” and only assessed the sales site.
I can understand and allow you to represent your own brand any way you like, but taking pot shots at a product that you clearly haven’t tried and positioning it as a review is simply poor taste.
Aside from the fact that you obviously have your own “competing” product to sell and wanted to position this as a review. A true “review” typically implies that you’ve actually used the product (not merely speculating on its features).
While this was clearly (or unintentionally) a promotional tactic using the old problem /agitate / solution modality with your product as the obvious solution, in all objectivity I’d like to set the record straight.
To address your point about Google Page speed and insights, we have traffic to our other properties, so SEO was not part of our soft launch strategy.
Our purpose was to erect the sales site strictly as a way to educate our userbase on the product and SEO was not a primary concern. It does not imply it is not a concern, simply not part of the launch strategy… When we do start targeted keywords in the SERPs, trust me you’ll know it.
However, the page in question had a number of videos and was rather large 1.8 MB and some of the video scripts were render blocking the CSS which resulted in a low page score for page insights. We have eliminated many of those scripts (as they included a slider and media players)which were largely responsible.
Nonetheless, with over 200 ranking signals obsessing on a few does not a review make. The site still loads on average between 2.5 – 3.5 seconds scoring 40-50% faster than all sites online (without optimizing the scripts).
Since that time, we’re removed a number of scripts and you are welcome to re-run the test (if you like) if you feel that somehow it will validate your opinions on ranking factors.
Even on your own blog you clearly stated this about pagespeed. “From 12 months ago this Matt Cutts YouTube video discuses pagespeed, confirms it’s a small ranking factor (12 months ago) and they MIGHT in the future incorporate pagespeed more.“
SMALL…
Yet, you used that as the very basis for your “review”.
Search engines take over 200 ranking signals into account when assigning relevance scores for rankings. To speculate that those two metrics alone (pagespeed and pagerank sculpting) are the definitive prime directive of Google’s algorithm is just that “speculation”.
Aside from the negative sentiment and suggestive tone of your “opinions” on ranking factors aside, I believe something was lost in translation.
While we are all entitled to our opinions about SEO and which strategies yield results and which do not, the measure of true SEO is rankings (not opinions).
So, I suggest we apply the same public scrutiny to your own website (which is clearly your product) I prefer to use a more primary metric to draw conclusions “rankings” which is after all what SEO is all about.
Hence, I have taken the liberty of running your “optimized websites rankings” vs. the SEO Design Framework’s (so called not an SEO theme’s rankings) and here is what we found.
The phrases your site is clearly optimized for “such as SEO Theme, WordPress SEO Theme, etc) we found the following http://screencast.com/t/IGvIswGzvp (you are nowhere near the top 10, in fact in the 100+ category for the keyword WordPress SEO.
We also ran our “so called unoptimized site” and ran that for our phrases too – http://screencast.com/t/LGQKIhZc5 and we were in the top 10 for WordPress SEO Theme, SEO Theme, and in the 40’s for WordPress SEO (not bad for a new site with a few dozen backlinks).
So, I find it hard to consider your opinion “expert”, but, I digress. In either case, I am happy to clear up any confusion about our products and would like address your points.
When you make reference to the “usual SEO mistakes and terrible SEO” you discovered on our sales site and made two references to pagespeed and pagerank sculpting preference (as the only two metrics for your post), I would encourage you to assess your own on page SEO using RANKINGS before dissecting or speculating about others.
So, to address your so-called “SEO assessment”, put simply, the premise of taking ONE metric (or rather two page speed and nofollow) and basing an entire argument on whether or whether not that metric is prominent (out of hundreds of signals Google uses to rank a site) is irrelevant.
Page speed can be fixed
Also, to argue over which deprecated metric “Pagerank and Pagerank Sculpting” works or does not work is also irrelevant. So, whether or not a link is nofollowed by choice is hardly definitive.
About the more concrete points gleaned from your “review”…
1) About the silo builder you said “From the video it requires a lot of manual effort to build a silo links structure”
This is simply not true.You can build a silo in less than 1 minute, no coding or modifying files. Just add the silo term > add categories > add posts > save changes and then you can implement the silo navigation through shortcodes or the SDF silo widget.
For the dynamic silo linking you can implement shortcodes in contextual areas with or without excerpts, use the SDF Silo Widget (which automatically creates the internal linking of the silos, categories and supporting articles/posts).
2) Also, you made a point about us forcing the user to change their permalinks.
Siloing will work regardless of permalink structure, however, the fact that we suggest using custom permalinks vs. query based is merely to include those shingles in the URL. However, it is not required.
3) You Said “it’s the equivalent of manually creating WordPress Text Widgets with the links you want on a sidebar”. Once again not true.
BTW Stallion Responsive has multiple ways to silo links, looks like the SEO Design Framework has one (basically an editable category widget).
FALSE.
The SEO Design Framework does all the internal linking of parent child relationships and requires you to do nothing more than (a) use the widget or (b) shortcode to implement the silo navigation. We’ve even included the silos in a custom navigation option (which you can implement on any page or post) to override the typical default top navigation.
So, sorry to rain on your parade here David, but, your assumptions and looking from the outside in were mere speculation at best.
In reference to taxonomy, the silo builder creates a new page, subpage, category and supporting article taxonomy, there is no need to rewrite anything, nor are we suggesting that.
In addition you can also use the deeplink juggernaut from SEO Ultimate to Silo within categories if you do not wish to use the framework. So to clarify, there are a number of ways to silo within the framework for site architecture.
So, siloing is a wrap.
3) You Said “On second thoughts I don’t think they have a display widget feature. If not that’s not a silo SEO link structure.”
Once again, FALSE. We do have display widget functionality inside the SEO Design Framework (which you would have known if you used it). For those unfamiliar with the terminology, it simply means you have the ability to control widget behavior and either show a widget on specific pages or hide a widget on specific pages (based on your preference).
Another kicker we coded was, if you have a silo widget present, it only displays on the pages that are in the silo, so, ordinary pages outside the silo do not have navigation from the silo displayed.
In closing, before you do any more reviews only to promote your obvious self aggrandized products, be a gem and actually try them first okay?
I believe the adage is, people in glass houses shouldn’t throw stones. So, just be mindful about the same scrutiny of your own products (which I am unable to locate in search results). So, rather than keyword sniping the phrase “reviews” for competitors names get in the top 3 for your main keywords instead.
All the best,
Jeffrey Smith
Response to SEO Design Framework Review
SEO Design Framework
Guess you aren’t happy a simple search engine optimized comment is top 10 in Google for some of your SERPs like SEO Design Framework and SEO Design Framework Review.
I never said I used your SEO Design Framework theme, thought I made it clear I looked at your sales website which uses your SEO Design Framework so was reviewing the end result of your product: I assumed since you use your product on the site it would show your on-page SEO (which isn’t very good). I also looked at some of your websites information describing the product.
First line of my comment is:
“This is almost a review a WordPress SEO Framework challenge :-)”
Note: “Almost a review”, if it were a true SEO Design Framework review it would have required having a copy of your product and installing it etc…, I’d have NOT wrote the disclaimer had I had access. Not buying a premium WordPress SEO theme for a basic comment!
Also wrote “With only access to their YouTube video on building a silo structure”, pretty clear I’ve not installed your SEO product and didn’t try to suggest I had. I think I was clear I wasn’t sure about everything I wrote regarding how the WP Silo SEO features work. What you described still sounds like a lot of manual work to setup a WP SEO silo sitewide. See the Recent Posts Widget, few clicks of the mouse and it was siloed, only loads recent posts from the category a post is in.
Not sure what the issue is (beyond it being a negative product review), if you use your SEO framework on your sales site why isn’t it valid to review your website which uses your SEO product? You are the expert of your SEO product, shouldn’t you as the expert be able to get maximum SEO out of your SEO product???
Isn’t the end SEO result that’s important, if you’ve built a flashy website with your framework and ignored SEO so the site looks awesome, has great features, but is shit on-page SEO wise in some areas, shouldn’t your potential buyers who are looking to by an SEO THEME know this?
I use the Stallion Responsive WordPress SEO Package on this website and to get maximum on-site SEO I can’t ignore SEO just to have a nice flashy feature, that would be disingenuous to my potential buyers. There’s flashy features I’d like to use, but if I add a bunch of sliders and try to suggest they aren’t SEO damaging, I’d be misrepresenting the truth! Interesting you’ve read my review you think is full of shit and yet have removed a bunch of flashy features for better Google PageSpeed Insights results.
Why is that? No need to thank me for my awesome SEO advice you apparently followed :-)
Your PageSpeed Insights Results results are still crap BTW.
I don’t have anything to hide, happy for any SEO product I’ve even mentioned let alone review to have a right to reply, which is why I’ve approved your three comments (later realized one was a copy, so trashed the first one) and won’t have an issue with others as long as they aren’t abusive (no problem with the tone of your first comments).
On SERPs I’m targeting, I really enjoyed reading “allow you to represent your own brand any way you like” above! No one owns a SERP, you have no claim over SERPs related to SEO Design Framework, so thanks for allowing me to represent my brand as I see fit, really appreciated! Are there any other SERPs I need permission to target?
SEO Design Framework according to Google AdWords generates around 110 searches a month, if I want to target that traffic seriously I will, don’t need your permission. Maybe I’ll re target my efforts and call my SEO product “Stallion Responsive the Only All In One SEO Design Framework”.
If you want to target SERPs like “Stallion Responsive”, “Stallion Responsive Review”, “Stallion Theme”, “Stallion Theme Review” and trash the crap out of my SEO product, feel free, you don’t need my permission. You can even download the full package and test in Demo mode (nothing is limited except the main options reset regularly) and generate a full product review if you like.
BTW I noticed you didn’t respond to using the SEO damaging nofollow links on your site. Why are you deleting link benefit if you understand SEO?
David
SEO Design Framework
On-Site SEO vs Off-Site SEO
As an SEO theme developer I assume you understand off-page SEO is far more important than on-page/on-site SEO and an SEO products role is fully utilizing/protecting the hard earned off-site SEO a webmaster has built?
SEO experts (should) understand that though on-site/on-page SEO is very important, it’s nothing without off-site SEO: off-site is pretty much all about backlinks.
I suppose on-site SEO when done well (like Stallion Responsive) is like the most fuel efficient car you can buy, but it still needs fuel (backlinks), without fuel it’s going nowhere.
I’ll explain why a simple comment is ranking high for the SEO Design Framework and SEO Design Framework Review SERPs so those who read this understand the difference between on-page SEO and off-page SEO and how with easy SERPs (where you don’t need much off-page SEO) you can clean up with an SEO theme that maximizes on-page SEO.
Yet the same on-page SEO without decent off-site SEO won’t generate enough SEO power alone to rank for competitive SERPs like WordPress SEO (that SERP will take serious backlinks).
With easy SERPs (like “SEO Design Framework” and “SEO Design Framework Review”: not many websites care about these SERPs) you don’t need a great deal of off-site SEO (backlinks). This is why I can rank with just a comment for those two SERPs and loads more. If we use our efficient car analogy it’s asking how much fuel (links) do we need to drive a mile or two, not a lot. A SERP like WordPress SEO is asking how much fuel to drive for 12 hours straight? With an efficient car it’s a lot less than an old car, but you still need a LOT of fuel and right now this site doesn’t have the off-site SEO for a top 10 SERP like WordPress SEO.
If SEO Design Framework becomes a big brand in the SEO theme market, affiliate program etc… and lots of Internet marketers start targeting these SERPs I’ll need significantly more off-site SEO to compete and my comment will loose it’s current SERPs. Right now it’s easy, just need great on-site SEO and minimal off-site (had only one internal link to the comment): I have that now, hence the SERPs.
If WordPress.org (awesome off-site SEO) had an article about the SEO Design Framework (if it were a free theme) it would most likely rank number 1. Look at the “WordPress SEO” SERP, WordPress.org first, yoast.com 2nd, WordPress has significantly better off-site SEO than Yoast and Yoast has some awesome off-site SEO.
I have the same issue with “Stallion SEO”, because I added a free plugin to WordPress (Stallion WordPress SEO Plugin) it can dominate relevant SERPs. I don’t think any serious SEO expert would argue WordPres.org on-site SEO is the pinnacle of SEO, their rankings are mostly due to off-site (backlinks = PR9 homepage!) we mere mortals will struggle to compete with.
On to the SERPs you mention, great timing BTW, this sites SERPs are in flux after Panda 4.1, was at top 30 for WordPress SEO a couple of days ago, now nada. Even my more stable top 10 SERPs like SEO Tutorial (was around 7th/8th for ages) are up in the air (dropped to page 2).
Your screenshot is wrong, check using a Private Browser window on actual google.com not a tool.
WordPress SEO : Stallion – na : SEO Design Framework – 29th
WordPress SEO Theme : Stallion – 29th : SEO Design Framework – 8th
WordPress SEO Plugin : Stallion – 38th : SEO Design Framework – na
SEO Theme : Stallion – 11th : SEO Design Framework – 7th
SEO Plugin : Stallion – na : SEO Design Framework – na
WordPress Theme : Stallion – na : SEO Design Framework – na
Checked WordPress SEO again before posting this comment and:
WordPress SEO : 27th, your domain not top 50
LOL if it holds :-)
For the record not specifically targeting WordPress SEO (highly competitive, don’t have the off-site for it yet), SEO theme (90 searches a month), SEO Plugin (though I’ve made two plugins, not specifically targeting this two word SERP) and definitely not wordPress Theme (shit, that’s competitive)
I’m targeting easier SERPs related to WordPress SEO like WordPress SEO Package (8th), WordPress SEO Themes (5th)…
The problem with looking at competitive SERPs like WordPress SEO as a measure of an SEO themes capabilities is competitive SERPs require significant off-site SEO. I started working on this domain for serious around February 2014 as is shown by archive.org backups:
## http://web.archive.org/web/20140406223102/https://stallion-theme.co.uk/
Check earlier archives and you’ll find a blank site. This website is under 8 months old (owned the domain longer, but didn’t use it).
Your website though also relatively new goes back to April 2013 (18 months is not an old site by any means):
## http://web.archive.org/web/20130402041916/http://www.seodesignframework.com/
You’ve worked on your site for pretty much a year longer than I have.
If you understand off-site SEO you’ll know it takes about a year for backlinks to pass full SEO benefit. So any backlinks I’ve added this past 8 months aren’t passing anywhere near full SEO benefit. Same with any you’ve added in the same period.
If your on-site SEO and my on-site SEO were equal (they aren’t even close) and you’ve been working on off-site SEO (building backlinks) you should be doing significantly better than I am traffic wise.
I note your Alexa ranking is only 125,000, mines around 50,000 which since we are in the same niche (same visitors) suggests my site generates a lot more traffic than yours? I know Alexa rankings aren’t accurate, which is why I said suggests.
I did like you listed
WP Silo Theme : I’m 27th you are 9th, I’ve not specifically targeted that SERP yet :-)
Website Silo Architecture : don’t even have a mention of that SERP here, or didn’t.
I only started targeting Silo SEO SERPs in August (just under 2 months ago), still a lot of SERPs to cover with new comments etc…
David
On-Site SEO vs Off-Site SEO