Comment on SEO Silo Theme by SEO Dave.
As an SEO theme developer I assume you understand off-page SEO is far more important than on-page/on-site SEO and an SEO products role is fully utilizing/protecting the hard earned off-site SEO a webmaster has built?
SEO experts (should) understand that though on-site/on-page SEO is very important, it’s nothing without off-site SEO: off-site is pretty much all about backlinks.
I suppose on-site SEO when done well (like Stallion Responsive) is like the most fuel efficient car you can buy, but it still needs fuel (backlinks), without fuel it’s going nowhere.
I’ll explain why a simple comment is ranking high for the SEO Design Framework and SEO Design Framework Review SERPs so those who read this understand the difference between on-page SEO and off-page SEO and how with easy SERPs (where you don’t need much off-page SEO) you can clean up with an SEO theme that maximizes on-page SEO.
Yet the same on-page SEO without decent off-site SEO won’t generate enough SEO power alone to rank for competitive SERPs like WordPress SEO (that SERP will take serious backlinks).
With easy SERPs (like “SEO Design Framework” and “SEO Design Framework Review”: not many websites care about these SERPs) you don’t need a great deal of off-site SEO (backlinks). This is why I can rank with just a comment for those two SERPs and loads more. If we use our efficient car analogy it’s asking how much fuel (links) do we need to drive a mile or two, not a lot. A SERP like WordPress SEO is asking how much fuel to drive for 12 hours straight? With an efficient car it’s a lot less than an old car, but you still need a LOT of fuel and right now this site doesn’t have the off-site SEO for a top 10 SERP like WordPress SEO.
If SEO Design Framework becomes a big brand in the SEO theme market, affiliate program etc… and lots of Internet marketers start targeting these SERPs I’ll need significantly more off-site SEO to compete and my comment will loose it’s current SERPs. Right now it’s easy, just need great on-site SEO and minimal off-site (had only one internal link to the comment): I have that now, hence the SERPs.
If WordPress.org (awesome off-site SEO) had an article about the SEO Design Framework (if it were a free theme) it would most likely rank number 1. Look at the “WordPress SEO” SERP, WordPress.org first, yoast.com 2nd, WordPress has significantly better off-site SEO than Yoast and Yoast has some awesome off-site SEO.
I have the same issue with “Stallion SEO”, because I added a free plugin to WordPress (Stallion WordPress SEO Plugin) it can dominate relevant SERPs. I don’t think any serious SEO expert would argue WordPres.org on-site SEO is the pinnacle of SEO, their rankings are mostly due to off-site (backlinks = PR9 homepage!) we mere mortals will struggle to compete with.
On to the SERPs you mention, great timing BTW, this sites SERPs are in flux after Panda 4.1, was at top 30 for WordPress SEO a couple of days ago, now nada. Even my more stable top 10 SERPs like SEO Tutorial (was around 7th/8th for ages) are up in the air (dropped to page 2).
Your screenshot is wrong, check using a Private Browser window on actual google.com not a tool.
WordPress SEO : Stallion – na : SEO Design Framework – 29th
WordPress SEO Theme : Stallion – 29th : SEO Design Framework – 8th
WordPress SEO Plugin : Stallion – 38th : SEO Design Framework – na
SEO Theme : Stallion – 11th : SEO Design Framework – 7th
SEO Plugin : Stallion – na : SEO Design Framework – na
WordPress Theme : Stallion – na : SEO Design Framework – na
WordPress SEO : 27th, your domain not top 50
LOL if it holds :-)
For the record not specifically targeting WordPress SEO (highly competitive, don’t have the off-site for it yet), SEO theme (90 searches a month), SEO Plugin (though I’ve made two plugins, not specifically targeting this two word SERP) and definitely not wordPress Theme (shit, that’s competitive)
I’m targeting easier SERPs related to WordPress SEO like WordPress SEO Package (8th), WordPress SEO Themes (5th)…
The problem with looking at competitive SERPs like WordPress SEO as a measure of an SEO themes capabilities is competitive SERPs require significant off-site SEO. I started working on this domain for serious around February 2014 as is shown by archive.org backups:
Check earlier archives and you’ll find a blank site. This website is under 8 months old (owned the domain longer, but didn’t use it).
Your website though also relatively new goes back to April 2013 (18 months is not an old site by any means):
You’ve worked on your site for pretty much a year longer than I have.
If you understand off-site SEO you’ll know it takes about a year for backlinks to pass full SEO benefit. So any backlinks I’ve added this past 8 months aren’t passing anywhere near full SEO benefit. Same with any you’ve added in the same period.
If your on-site SEO and my on-site SEO were equal (they aren’t even close) and you’ve been working on off-site SEO (building backlinks) you should be doing significantly better than I am traffic wise.
I note your Alexa ranking is only 125,000, mines around 50,000 which since we are in the same niche (same visitors) suggests my site generates a lot more traffic than yours? I know Alexa rankings aren’t accurate, which is why I said suggests.
I did like you listed
WP Silo Theme : I’m 27th you are 9th, I’ve not specifically targeted that SERP yet :-)
Website Silo Architecture : don’t even have a mention of that SERP here, or didn’t.
I only started targeting Silo SEO SERPs in August (just under 2 months ago), still a lot of SERPs to cover with new comments etc…