Stallion WordPress Theme AdSense Setup – Updated for Stallion 7.1.1 Update for Stallion Responsive soon… Log into your sites WordPress Dashboard after installing the “Stallion Theme” via the “Appearance” >> “Themes” page and on the left menu click: “Stallion Theme” This opens the main Stallion options page (labeled “Stallion Theme”). If you’ve not registered Stallion with your unique Stallion ID, please do so now, you can not save any options settings before registering. When the Stallion theme is registered change the “AdSense Publisher ID” setting to your Google AdSense Publisher ID. The AdSense ID listed by default is mine : pub-8325072546567078 How to Find your Google AdSense Publisher ID You can get your AdSense Publisher ID from your Google AdSense […]
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Premium Wordpress AdSense Theme License?
Hi
When I pay can I use the theme as often as I like or is that for just one blog? I think adsense sites should be made in three’s to maximize the ROI.
I’ll come back tomorrow to buy if one purchase can be applied to unlimited sites.
All the best
Sam
PS cool theme by the way!
Making Money With AdSense and Niche Sites
You can use the AdSense/SEO WordPress theme on as many of your domains as you like.
Really winds me up when I buy a script or something and I’m only allowed to use it on one domain, so I’d never do that with anything I sell.
I’m curious to know why you “think adsense sites should be made in three’s to maximize the ROI.”?
All my traffic comes from organic search (mostly Google). Although at times I’ve made more than one site on a niche, (I have several search engine optimization domains for example) I generally aim for one site per niche.
About the only reason I can think of for having more than one site in a niche is for linking purposes, but then it’s a costly way to generate links when you consider the extra content, having to find links for three sites to make their links worthwhile.
The Google sandbox effect (Google delays link benefit of new links for about 9 months) alone is a good reason to stick to as few domains as possible: that is unless you are building a large network of sites as part of a business plan, then long term it can be worth the extra effort.
This assumes you rely on organic search engine traffic.
David
Making Money With AdSense and Niche Sites
Make Money With High Paying AdSense Keywords
David,
Wow, didnt expect a reply for a week or so (from my previous experience of posting on blogs). Thanks for the nearly immediate responses. Good and timely service speaks volumes to me.
That’s great I can use it over and over – I will buy the theme from you shortly – (I just woke up!)
I like what you do with the 250×250 box mostly. Even though i think they look ugly, they are effective and you have positioned yours in an unavoidable, yet not all too overly dominating position with the thin colum of text to the side.
About the 3 sites – My gameplan is to go after high paying adsense keywords – ones that pay between $4 and $10 per click. I use Market Samurai to find them.
If you want to go after a seemingly impossibly tough keyword (with maybe 1 million completing pages or more) the way to go is build 3 sites each with 4 articles on them.
Find the tough (very high CPC) keyword (A), then find 3 associated (high CPC) keywords (B,C,D) –
The “three adsense blogs” plan –
First (optimized) blog has 2 articles about A and 2 articles about B
Second has 2 articles about A and 2 articles about C
Third has 2 articles about A and 2 articles about D
Then build backlinks like crazy for all three.
I don’t worry about sandboxing. I don’t agree it takes 9 months to come back – 3 at most is my experience. They all do come back soon enough and when they do – you’ve still been building backlinks so they are all set to shoot to the top.
This takes patience, persistence and perseverance, but the three P’s are what SEO is all about.
Hope this helps people and they try it as it works like gangbusters for those who know how to build backlinks effectively (or are willing to back themselves and outsource the work).
Will get back to you later on today to buy the theme.
All the best
Sam
Make Money With High Paying AdSense Keywords
Google Sandbox Effect - New Link Benefit Dampening Factor
Got your AdSense/SEO theme order and it’s been emailed out.
Your question was time sensitive, so should be answered promptly, also if I don’t respond to a comment right away with 50+ WordPress installations each with comments enabled, I never get around to a comment I plan to respond to later!
I wrote an article on the Google Sandbox Effect a while back:
The research I did at the time still stands up to most sites I’ve created since, been the odd exception like my general election site that by about 5 months was where I’d expect it to have been at 9 months, but then it might have been I over estimated the difficulty of the niche (I left it a bit late (11 months before the election) for targeting the 2010 general election SERPs, but looking back others like major news sources left it even later (many didn’t start until January)) and did more SEO work (link building) than it needed to achieve what I wanted. Just started a site on the 2012 Summer Olympics, started very early on that one, so will be interesting to see how it does: straight in at number 1 for “Summer Olympics 2012 Forum”, which is the name of the site, but there’s no real competition, so the real SERPs are like “Summer Olympics 2012” (not in the top 100).
What’s certain is a new link to any site/page takes about 9 months to pass full benefit and a site that’s got those aged links is given a sort of trust status in Google. The trust status is hard to build in any domain, basically for a domain to be trusted it needs it’s backlinks to have been live for over a year and to have a reasonable number of backlinks: there’s probably going to be a factor related to the trust of the domains the backlinks are from as well, but that was hard to test, so can’t be sure.
When you have a trusted domain new content tends to rank relatively high with only a small number of internal links, how high depends on how trusted the domain is. When a site like the BBC adds a new page, it will tend to rank quite high because the BBCs domain is very trusted. This initial ranking can then be built on with new incoming links from both more internal links (which pass full link benefit immediately) and links from external sources that take about 9 months to pass full link benefit.
By understanding this you can see splitting similar content over three domains might not be the best way to use that content. You’ve got to find links for three domains and by splitting your links between three domains, none of them will achieve maximum trust status (relative to if the links went to one domain). If your three domains do get to a trust status and you make backlinks changes, lets say you add a new article to each and link the three new articles together, those non internal links are not going to pass full SEO benefit for about 9 months. If all three articles was on the one domain, they’d have full link benefit from the internal links immediately and pass full link benefit via internal links immediately.
All that being said, I don’t always take this into account and you can with more effort get over these hurdles, but it is a lot more SEO effort.
You should be careful with interlinking three domains, I’ve tested this and it can go wrong. I’ve had sites with excessive interlinking not downgraded and others downgraded. Did some SEO tests that suggested inter linking related domains was safe as long as the links made sense, so rolled out what I’d learnt in the test to real sites.
I own a set of classic literature domains which includes multiple sub domains and I used to have them all linked to one another from the menu as in effect they were part of the same site (based on my SEO tests should have been safe to interlink a lot). In this example the domains were not downgraded, but when I tried similar with search engine optimization niche domains, where though the niche was the same, the sites had separate identities and the domains lost Google rankings!
Google gives the impression almost everything they do is automated, but over the years some of the domains (SEO test sites and non test sites) I’ve had hit by Google pushes me to believe they do a fair amount of manual downgrading. In the examples above the classic literature linking together was acceptable (they were pretty much the same site), but the SEO domains wasn’t acceptable, deemed gaming the search engines!
So be careful, I tend towards a very small amount of interlinking as it’s not worth the risk.
David
Google Sandbox Effect - New Link Benefit Dampening Factor
Successful Backlink Strategies That Google Loves
David,
Thanks – I can see you are doing good work in your SEO research.
I think you misread me. I did not have any intention of actually linking the three sites together. I’m wanting to merely get all three to the top of google for their “phrase match” – What that does is it forces adsense ads/encourages Google to place adsense ads onto the page for the top priced adsense keyword/ads. Google charges the top prices and pays out the difference at top rates.
I am not linking any of these pages at all. Doing three sites covers all bases. Using my Google Love backlinking method, I will surely be on the top page within 2-4 months. Getting it right to the top will bring in roughly £300-500 per month thereafter. These are figures that can be verified.
If you want to find out about the Google Love service, it only costs £400 for 4 months all in. All details are on the site. Didn’t want to promote it but it may be useful info for you and your readers?
All the best – will be building my first Talian site shortly – looking forward to seeing the results. :-)
All the best
Sam
Successful Backlink Strategies That Google Loves
Successful Backlink Strategies that Work
“Using my Google Love backlinking method, I will surely be on the top page within 2-4 months.”
That’s highly ambitious and completely unrealistic if you are talking Google organic search engine results (not paying for AdWords) and relatively difficult SERPs and not easy ones: for example registered a domain 2 weeks ago, started work on it 5 days ago (added a small number of links, not many yet) and it’s ranked number one out of 100K pages in Google for the SERP “Summer Olympics 2012 Forum”, (without speech marks) but it’s not a hard SERP, not even a mildly difficult SERP so doesn’t tell anyone anything about my SEO abilities, but some SEO consultants would use an easy SERP like that as a way to show they are super duper SEO consultants.
I don’t expect that site to rank for harder SERPs like Summer Olympics for many months (6+ months). Now a SERP like AdSense Templates is a relatively hard SERP and this site is number 2 in Google, but it took well over a year to get that high.
So if you are talking relatively hard preferably two word SERPs (like AdSense Templates) feel free to mention a SERP or two you expect to have in 4 months time with new domains and we can all check the results in July 2010. Would “right to the top” be top 5 in Google?
Or maybe you have some current examples where you are making £300-500 per month from AdSense after 4 months?
Looking at your main site, it’s poorly optimized, many basic SEO mistakes like using Home as anchor text for home page links and the home page lacks a title element: guessing you’ve been messing around with the WordPress theme to remove the name of the blog from deeper pages and it’s gone a little wrong.
I’m afraid your SEO SERPs examples falls in the realm of not being very hard.
See for determining how hard a SERP is.
video games systems
solar power for homes
buy jewelry pendants
Basically relatively easy SERPs and adding speech marks around a 4 word SERP like “solar power for homes” is so misleading since few searches use speech marks in real searches.
Searching for video games systems (no speech marks) I don’t see the example site in the top 100 in Google and that’s not even a highly competitive SERP. SERPs change, but it’s only 11 days ago since you made that page about those SERPs. If you check for “video games systems” (with speech marks) you can see the top results are not highly optimized for the phrase (generally not used in the title of the top results) and your site is around 25th.
Then there’s “buy jewelry pendants” without speech marks, take a look at the search with speech marks, only 44 pages found without expanding the search. This tells us barely anyone is targeting this SERP, basically less than 100 domains use the exact phrase “buy jewelry pendants” on pages Google deems worthy of ranking for that specific search.
I could list over 1,000 SERPs like these from my sites, but they don’t generate much traffic and don’t really prove anything. Personally speaking I no longer target really hard SERPs, they are so much effort for traffic that can be obtained so much easier in the form of lots of long tail SERPs.
BTW I don’t have a problem with commenter’s mentioning their services as part of a comment (if it’s relevant to the comment), but if it’s trying to potentially sell an SEO service I’ll almost certainly look into it and give an honest comment about what I see. Hence this comment, it’s nothing personal, if I thought you had something I’d say so as well: I’m currently not looking for new SEO clients (take on the odd one when they have a site that’s really interesting to work with), so have nothing to loose letting others promote their SEO services (it’s just got to be good what they offer).
David
Successful Backlink Strategies that Work
AdSense for Mobile Devices?
I need to set up my adsense account so ads will show on mobile devices like smart phones. Is that already to go with this AdSense template?
I have not seen any template that is ready for mobile device ads.
AdSense Responsive Theme
To be honest I’ve not checked in detail what Stallion looks like in a mobile device. I did look into incorporating the mobile type responsive AdSense code into the first Stallion release, but put it off for a future update: it’s on the list of things to do since this type of thing will become increasing important in the future: it’s early 2011 now, mobile AdSense not that important, by 2015 mobile responsive AdSense is going to be HUGE.
I’m putting a lot of time into Stallion development (I put more time into Stallion over the past 10 weeks than into Talian over the past year), so if it can be added it probably will be. I expect I’ll be putting out regular updates with new features and styles, I’m really enjoying the challenge of trying to add everything and the kitchen sink into one WordPress theme :-)
David
AdSense Responsive Theme
AdSense Ads Not Working?
Hi David,
every things just great except no adsense.
I put my account number in and the ads aren’t showing up.I even tried the wigets.
Clickbank is working great.
Broken AdSense Ads
You’ve added a tab after your PUB-######### number.
Will have happened when you copy and pasted it.
Remove the tab (the space) and it will work.
David
AdSense Ads Placement
Is there an easy way to change the bottom link unit ad which resides between the last sentence of the content and the tag – into a movable content unit?
I played with this on the Talian theme, but the Stallion is more intricate and you might know better. I understand you do not support hacking and tweaking and you have bigger fish to fry this week, but if there is an easy way to do this I am all ears.
That is, having three large rectangles one at the start of the content, one at the end and one above the footer. However, nothing on the sidebar. My thinking was people are blind a little to sidebar ads and more focus on the center line if your content is engaging. Nothing scientifically observed as again I do not have enough data to verify for sure. I need to set up some channels and test this hypothesis.
Perhaps having too many large rectangles uses up the higher paying ads or at least dilutes the clicks but again nothing tested.
I would be curious what other people experience with adSense set up and what is optimal in terms of placement and colors?
AdSense Ads Placement
WordPress AdSense Ads Placement
Although there’s copy protection in the Stallion theme it should have an impact on editing the sorts of template files your average WordPress ‘tinkerer’ (couldn’t think of a better word :-)) might want to tinker with.
index.php, single.php, header.php, functions.php etc… can all be edited with no impact on the protection. If you do want to add something to the functions.php file I’ve added a file zz_extra_functions.php which I use for testing new code before committing it to the theme. Left it in place so others can use it to add new code you might be advised to add to your functions.php file (makes it easier to upgrade).
Anyway, the setup you want wouldn’t be possible with the current Stallion theme without editing files.
If you want this just on the blog posts and pages (not that it could work on archives) and you are happy with two of the ad blocks have the same code might be a quick hack.
In single.php find the line including: st_adsense_lnk6_sing this is part of the AdSense link ad at the bottom of the main content.
If you replace with with a copy of a AdSense content ad it should work, will take on the sizes of that ad block. Actually you might be able to replace it with the sidebar ad unit. So put that on hold a second :-)
Find $AdSense6 in single.php and replace with $AdSense2
That should take on the settings for the Sidebar Content Ad Unit (will be a content ad unit rather than a link ad unit), so you can set the size via the AdSense Options page via the sidebar Ad Unit options.
If you don’t want the ad centered there’s a class “adscenter” associated with the div that holds that ad unit, if you look through the style.css you’ll find other alignments for ads etc… (left, right, floats etc…) or you could add some inline css to have it do whatever you want.
If you want this on pages as well edit pages.php. Doing it this way would also keep the current link ad unit on archive pages, you could change them as well via their template pages.
Regarding ad placement the majority of clicks are above the fold, so I think you’ll find these changes will have little impact either way. Though will depend a lot on the site, if you have content people tend to read to the bottom rather than the usual scan through, might get more clicks.
I find with AdSense the best placement is the tall sidebar ad unit on the left menu at the top and the floating ad unit floated to the right (Stallion default setup). Or the sidebar ad on the right sidebar and the main ad unit floated to the left. I’ve found the first setup tends to work best.
Have you played around with the new widget areas, you can add the sidebar ad units in more areas than the two sidebars.
There’s a widget area where the search form is on the header (turn the search form off first, via the options pages) a 469px wide ad unit fits here. A widget above the rotating banners, a 468px ad unit can be placed here and another widget areas within the main content (same place as where the floating ad goes) and several options related to the new footer widgets. The sidebar ads can be added to any widget area. There’s also the ad area below the header which is good for the wide 728px ad units, you use the movable ad unit for that area.
I’ve not had time to write anything about advanced use of Stallion, I’ve not had time to experiment fully with ad placements myself yet!
Next feature update plan to use the WP Expander plugin to delay the AdSense ad units as well, reduce ad blindness (not had time to test it yet) and to see if I can give the option to switch a link ad unit to a content ad unit via the options page which would give you what you want.
David
WordPress AdSense Ads Placement
Delayed AdSense Ads
Dave–I love the new Stallion theme, having been a user of your themes since Talian 4 I am excited about all the new changes you have implemented. You have clearly put in a ton of work on this one and looks like you’ve knocked it out of the park.
One question I did have though–I was thinking about picking up the Expander plugin it looks great, however is there any chance it might be questionable as to Google’s TOS?
Not to be a pain but I just had a look at the Program Policies again and found these paragraphs, don’t know if Google would consider the expanding motion as ‘pop-up’ (I don’t, but I’m not them) or questionable for any of these issues (ie the bit on “standard behavior, targeting or delivery of ads…”):
Ad Behavior
AdSense code may not be altered, nor may the standard behavior, targeting or delivery of ads be manipulated in any way that is not explicitly permitted by Google. For instance, clicking Google ads may not result in a new browser window being launched.
Ad Placement
Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used.
I’m sure you’ve considered this but would be great to hear anything you had to say. And sorry if you’ve addressed this already elsewhere and I missed it.
Thanks again for all the work on the new theme.
Cheers,
Erik
Delayed AdSense Ads
Hidden AdSense Ads and the AdSense TOS
That’s a very good point, I’ve not started on incorporating the ad delay option in Stallion yet (currently works with my Stallion affiliate banners), when I make a start on it I’ll check out the various ad platforms to see which ones it wouldn’t be a TOS infringement.
I’ll check on the AdSense forums when I have the time.
Even if it can’t be used with AdSense, it’s a great plugin for banner ads generally. that reminds me I need to setup an ordering system for the plugin.
On a similar note found a bit of code that will only show ads to search engine visitors. There’s evidence that search engine visitors click ads more than non search engine visitors (regular Talian/Stallion customers visiting this site from their favourites won’t click an AdSense ad for example) and if you disable AdSense ads for non search engine visitors your impressions go down, but your click through rate goes up and AdSense pays more (more advertisers want to be on sites with a high CTR apparently).
I don’t pretend to be an AdSense expert, I know a lot about placement (best place to put ads) through experimentation, but rely on what others research for this sort of information. Plan to incorporate this into the three main ad networks in a Stallion update, (on/off feature), though Chitika already has an only showing to search engine visitors built in (not very accurate in my experience) so probably wouldn’t use it with Chitika.
David
Hidden AdSense Ads and the AdSense TOS
Delayed AdSense Ads Theme
David thanks a bunch for taking the time to answer. I agree the plugin looks great for a wide range of banner ads.
And the code showing adsense just to search visitors sounds like a great idea. I am doubtful my regular visitors click much and if it would help overall CTR go up I can only think that would be a plus for advertisers.
Exclude AdSense Ad on a WordPress Page?
How can I exclude the main ad on a specific page? In the past, I edited the page.php (or something like that) to remove the adsense main ad from pages but now I would like to remove the ads just from a few specific pages (as opposed to posts), is that possible?
PS – thanks for the notify me check box below! :-)
Blocking AdSense Ads on WordPress Pages
Like with Talian 5 there are built in Page templates for no ads with Stallion.
Edit the Page (doesn’t work with Posts) you don’t want ads on and on the right menu select the no ads template.
Update and that Static Page will no longer have any ads in the main content (will still have any ads added as widgets).
David