This is a series of SEO advice and tips aimed at new SEO consultants or those looking to learn SEO from scratch.
As an owner of a website or an SEO consultant you must understand the importance of backlinks to good search engine listings. There are even dedicated backlink building services, be careful with that type of SEO service, tend to be low quality.
SEO Link Building
Many years ago you may have seen references to Googlebombs such as the Miserable Failure SERP which showed the power of text links with specific anchor text**.
**Note: as of Late January 2007 Google made an algorithm change and this completely reorganized the miserable failure SERP. Google made a change so Googlebombs are no longer as effective. Difficult to say if this change had a negative impact on back link campaigns, but you could see a case where a site owner obtained thousands of back links with identical anchor text and in doing so was seen as a Googlebomb. To be on the safe side try to vary your anchor text since that’s what natural backlinks anchor text is like.
Generating backlinks are what most SEO consultants refer to as an off page SEO factor, meaning the text links aren’t on the page or on the site: the SEO expert can’t change them, unless they also own the sites the links are on as well.
Contextual Text Links
Look for contextual text links (links from within content) like the text links in the next paragraph.
I’m the developer of the Best WordPress SEO Package called Stallion Responsive which takes WordPress SEO to another level not seen in any other WordPress package. You will find an example site running the SEO package at Skinny Me which is a website that discusses weight loss techniques: my wife and I have lost over 7 stone in weight between us (both at our perfect weight now, 2014).
Contextual links like these are the best types of backlinks you can aim for, they are as natural as it gets. You should also use this form of link both within your own site (linking to internal pages like the home page link above) and to other relevant sites you own: really pushed the relevant site part on the Skinny Me site, not really a link.
Lets Gain Some Text Links
There are many ways an SEO consultant or webmaster can gain text links for a website, here are a few pointers.
How to Gain Free Backlinks With Link Bait
WordPress Cloak Affiliate Links Tutorial
SEO Tutorial – Buying BackLinks
3 Month Google Penalty for Selling Text Links
David Law
Website - SEO Gold
Health Related Text Links?
Very nice information.
How to find text links (health related) at reasonable cost?
Black Hat SEO Link Building
How much storage do you have for your many Black Hats?
BlackHat SEO Link Building Techniques
What’s blackat SEO about the text link articles on this site exactly?
Not like we are explaining the best ways to spam blog comments for backlinks or how to hack forum software so you can deface it with text links!
David
SEO Link Building
I’ve been doing more SEO link building lately for clients (work for a local web design company) and have been amazed at how much work it takes to build backlinks.
Google wants everyone to create great content and “the links will follow”.
Great idea, and where Google wants to get to, but from my experience not an overly idealistic representation of where we are.
Links are as important as ever but have become much more difficult to acquire.
Good content is only a starting point, but it needs to be read and found by the right people, those few individuals in each industry that create links.
SEO Link Building
Text Links from Blogs
There’s a large group of Internet users called bloggers, they spend many hours a day both reading and writing diary like web sites called weblogs or blogs.
I own a lot of blogs, they generate a lot of links from other bloggers who find my type of writing/content interesting. If you lack a talent for writing don’t worry, you can always do image blogs like a Photo Blog until you find a niche.
Many of the images on that blog are from a cheap digital camera, all are taken by myself or my family (wife and three young lads). If we keep adding new images it will generate links, we can then link from that site to other sites that make money.
As a side note you can pay people to blog for you, my kids for example do blogs which I use for links to important sites. In return they get the AdSense income from the blogs.
If you are looking for blog software look at WordPress first (it’s great from an SEO perspective) and the WordPress SEO Package I develop it will help monetize them.
Bloggers are link happy, they’ll link to almost anything for no reason at all. Great as an SEO consultant if you can harness that link power for your own websites.
Other blog options are copying your industry news and commenting on it (avoid copying whole articles though, this reduces duplicate content AND copyright problems). Take a snippet of a news story, post it to your blog and make a paragraph sized comment.
Before you know it you have a 50 page web site filled with relevant SEO optimised content that you can link from to your important websites.
This won’t generate as many links as completely organic/original content, but may get your creative juices flowing and have you sculpting blog master pieces in no time.
David
Text Links from Blogs