Google Consultant article updated October 2016. Doing a bit of SEO spring cleaning in autumn :-)
Although I’m an SEO consultant (update 2014: no longer offer SEO services, so I’m no longer an SEO consultant, but not changed all the content to reflect this) who deals mainly with Google (it’s THE most important search engine) until watching a recent episode of the Dragon’s Den (TV program on BBC2) I’d not come across the term Google Consultant before.
The Dragon’s Den is a TV program where entrepreneurs/inventors pitch their businesses to a group of successful angel investors hoping to secure investment for a share of their business. In this particular episode someone was pitching something called StoryCode which is basically a book review service that is able to match similar books together, making it easier to purchase similar genres of books you previously read and liked.
Since I own a network of Classic Literature book sites I found the concept very interesting. I was surprised they didn’t invest in StoryCode to be frank, but that’s not why I’m posting.
2014 Update: looks like StoryCode didn’t go anywhere, today the domain has a mobile apps business on it.
What was even more interesting (to me as an SEO consultant) was when an angel investor asked the person making the pitch what his job was he said Google Consultant and when probed as to what a Google consultant is he described what an SEO consultant (like myself) does!
Cool a search engine optimisation consultant on TV and a UK one at that :-)
Google Consultant vs SEO Consultant
At this point you are probably thinking so what, what’s the big deal, so he calls himself a Google consultant and you call yourself an SEO consultant. AND?
The big deal is this guy has found an SEO niche that I over looked and you might do the same in your business whether you are an SEO consultant or not!
Now looking at the Google SERP Google Consultant I find the person who made the pitch on Dragon’s Den listed at number 1 out of 34,000,000 pages.
The above was in 2006, it’s August 2014 as I update this information and things have changed. The person pitching on Dragon’s Den is number 4 in Google and there’s 139,000,000 results.
That sounds a lot, but doesn’t tell you true competition, those web sites that are specifically targeting the phrase Google Consultant rather than just mentioning both words. Many of my SEO pages mention Google and Consultant, but never together, like the SEO Expert article so I’m not true competition).
An exact search (with speech marks) “Google Consultant” lists the true competition and it’s under 20,000 pages. Update October 2016 you can see from this Google search site:http://stallion-theme.co.uk/ “Google Consultant” even now my domain only has 13 results with the exact “Google Consultant” matches and of those maybe 3 could compete for Google Consultant relevant SERPs.
Update 2014, interestingly it’s still under 20,000 pages found for “Google Consultant” despite the increase in the loose search results.
Update 2016, it’s still under 20,000 pages found for “Google Consultant”, the loose search results are much lower at 24 million search results.
This suggests the SERP isn’t a highly competitive SERP. Read more about determining SERPs competition.
This looks like a relevant niche SEO SERP that probably doesn’t pull in much traffic, but does look very good to potential SEO (or should I say Google Consultant) clients :-)
Wikipedia has a page for Google Consultant and it’s in the top 10 for the SERP. From the page-
Update 2014: The Wikipedia page is gone, now redirects to their main Search engine optimization page.
A Google consultant is a person or company specializing in search engine optimization (SEO) for the Google search.
Because Google is the most widely used Internet search engine, the commercial importance of achieving a good page rank on Google has grown hugely for many companies – particularly those businesses that rely on Internet marketing to attract visitors or customers to their websites.
From time to time take a look at your industry and see what others are doing and if you find a good idea use it. SEO is about using what works in the search engines and no matter how knowledgeable you are about your industry someone else will have spotted a niche opportunity you missed.
Update 2014, according to the Google AdWords Keyword Research Tool there’s not a lot of traffic for the Google Consultant SERPs in a month, few examples below:
Google Consultant 110
Google Consulting 110
Google SEO Consultant 70
Google Consultants 40
Consultant Google 30
Would have been significantly lower in 2006.
Seems today most traffic related to Google Consultant are searches related to Google AdWords Consultant rather than SEO directly. Speaking of Google AdWords Consultants, they tend to call themselves Google Partners or Google Approved or we are Google Certified Partners etc… All this means is they’ve passed some basic requirements (see screenshot below) to manage AdWords accounts, they are NOT working for Google.
Don’t assume that because a web agency says they are Google approved or whatever that they are. I’ve reviewed a company called Web Consultancy Group which list themselves as Google Certified Partners. I can’t find them in the Google Partners listings : https://www.google.com/partners/#a_search;qury=Web%2520Consultancy%2520Group
Always check your Google Partners out, make sure they are at least a Google Partner.