Who wants to be a millionaire?
Who doesn’t!

Since I’m from the UK technically I should be working in British Pounds Sterling (£), but it’s easier to become a USA millionaire because 1 Million British Pounds (£) does not equal 1 Million United States Dollars ($).

£1,000,000 = ~$1,600,000
$1,000,000 = ~£600,000

Basically it’s easier to become a US millionaire than a British millionaire, so for now I’ll target becoming a US millionaire first :-)

What is a Millionaire?

What is a Millionaire?Your standard measure for being a millionaire is having a networth of one million units of a currency.

There will be many reading this who are on quite modest incomes who could truthfully state they are millionaires, even multi-millionaires, just as long as they use the right currency.

The image to the right shows US households with a networth of over $100,000, closing on 40 million US households have a networth of over $100K, in other countries (different currencies) some of these $100K+ US households would be millionaires and over the next decade some will be US millionaires.

I’m a Multi-Millionaire

I’m a multi-millionaire if I measure my net worth in these currencies (randomly checked around 25 currencies using xe.com and these are the ones I’m a millionaire in):
How to Make Money Blogging Emirati Dirham
Argentine Peso
Afghan Afghani
Chinese Yuan Renminbi
Albanian Lek
Hong Kong Dollar
Jamaican Dollar
North Korean Won
South African Rand
Russian Ruble
South Korean Won
Japanese Yen

With some of the above I’m worth 50 million plus, I’m living in the wrong country :-)

But not a millionaire in these currencies:

British Pound
US Dollar
Euro
Canadian Dollar
Singapore Dollar
Australian Dollar

I checked Bitcoins as well and my Bitcoin networth is in the thousands, that just doesn’t feel right, it’s not even a real currency! Next I’ll be measuring my net worth in World of Warcraft gold :-)

As you can see when talking millionaire it’s important to consider the currency and I’m using US Dollars as my yard stick.

US Millionaires

A Million DollarsIn 2014 a million dollars is not what it used to be simply due to inflation: http://www.usinflationcalculator.com/. I was born in 1970, a networth of one million dollars in the year I was born would today be equivalent of a networth of 6 million USD!

Someone with a net worth of around $165,000 in 1970 would now need $1,000,000 to have the same networth.

A million dollars just isn’t what it used to be I’m afraid, have you seen the price of flared trousers and disco balls today!!!

Millionaire Club According to the 2014 Affluent Market Insights Report in the USA 9.63 million households had a net worth of $1 million or more last year (2013) and 132,000 households had a networth of $25 million or more. These are new record highs suggesting the US economy has pushed past the recession years. That’s an increase of around 3 million USA households joining the millionaire club since 2008 (there was a big drop in millionaires due to the recession).

It shows even when an economy is struggling there are entrepreneurs and investors (just like you and I) who are earning a lot of money.

Make a Million Dollars Business Ideas

And here’s where we go wishy washy and vague :-) If it were easy to pop out a few million dollar business ideas and add them in an article on the Internet we’d all be millionaires.

Rather than try to feed some bullshit business advice how following these 10 steps will make you a millionaire in 3 years even though I’m not a millionaire (I will be if my income stays steady) I’ll try to list what pitfalls to avoid and what others have done to join the millionaire club.

9 to 5 Jobs1. Working a 9 to 5 job: It’s highly unlikely you’ll become a millionaire working a 9-5 job, to become a millionaire by the age of 50 (still enough time to enjoy your money) you would need to accumulate on average $30,000 of networth a year for 30 years.

If you got a job when 20 years old paying $50,000 a year and invested and saved carefully you might be a millionaire by the time you are 50. Not very realistic though for your average 9 to 5 worker, I’m afraid working hard per se does not make you rich.

2. Invest other peoples money: For example in real estate unless you already have a lot of money you will have to use borrowed money to make your millions in property. In the UK there’s a big buy to let market (our house prices are exorbitant compared to the US), investors put a small deposit down on a property and have their tenants pay off the mortgage.

As long as nothing goes wrong, you know like a housing bubble driven by sub-prime mortgages there’s a lot of money to be made.

An awful lot of millionaires have made their fortunes from other peoples money, if you can leverage another persons wealth to increase yours, well done.

3. Offer a service or skill few others can provide: There’s only one Wayne Rooney (net worth around $50,000,000) and one Justin Bieber (net worth around $160,000,000), love them or hate them, they offer a service/skill that’s in very high demand and tens of millions are willing to pay for.

Justin Bieber Net Worth

Do you have a service or skill that converts to millions?

4. Get rich quick schemes: Unless you are running the get rich quick scheme (which tend to be illegal or dubious at best) it is not a way to make a millionaire. If you are too dumb to realize the people behind get rich products and services tend to be scam artists who make their money off the gullible and desperate you really do deserve to remain poor.

If it sounds too good to be true, it probably is.

How to Become a Millionaire Overnight

I remember when I first got Internet access a very long time ago there was an email scam on the go: The MAKE MONEY FAST chain letter. Basically the scam was a pyramid email scheme, you’d receive an email with 5 snail mail addresses, the get quick rich scheme was send each of the 5 addresses a $1 bill, remove the top address from the list and add your address at the bottom and send the email out to at least 10 people.

There were silly numbers about how you’d be a millionaire in no time at all (theoretically true, you’d become a millionaire overnight), but the truth was only the really gullible would send out the letters with the $1 bills and most would just add their address to the list and spam a bunch of email addresses in the hopes of gaining cash from the gullible.

Become a Millionaire

Not a lot has changed online, the get rich quick scams have become less obvious, but if you read something that says you can make $10,000 in 30 minutes, why on Earth would the author of the article tell you how and sell it you for $100 or $50??? Just doesn’t make sense. If you had a way to make thousands of dollars in 30 minutes would you A: use the 30 minutes to make thousands or B: spend 30 minutes creating a website telling others how to make thousands in minutes?

Hmm, it’s a no brainer. Use your commonsense and don’t fall for make money fast scams.

Why My Money Making Product WON’T Make me a Million Dollars

WordPress SEO themeI’ve developed a make money online product, it’s the best WordPress SEO theme on the market and I sell it for $200.

If you are a WordPress users and looking for a better SEO’d theme, buying Stallion Responsive won’t make you a millionaire over night, won’t make you a single dollar without hard work.

It’s one SEO money making tool in a set of tools required to make money online from websites. It’s one possible piece of a successful online business jigsaw.

My SEO theme doesn’t write content, it doesn’t generate links, it doesn’t make websites, it doesn’t build relationships with other webmasters or build great customer support.

What it does is aid a webmaster in presenting their content in the best light to Google. My customers still have to do a lot of work to make money from their WordPress sites.

The reason why it’s highly unlikely to make me a millionaire (at least from theme sales) is currently the WordPress SEO theme market isn’t that big. Right now (April 5th 2014) this site is ranked number 2 for the Google search SEO Theme:

SEO Theme

You’d think that was an awesome high traffic Google search result, but hardly anyone searches for SEO Theme, it’s in the tens of searches a month!

Even the higher traffic SERPs like WordPress SEO aren’t a massive amount of traffic, WordPress SEO sees around 15,000 visitors a month, a nice number of visitors to make a good living from, but it’s not millions of dollars of sales traffic. On April 5th 2014 my site is ranked at number 13 for the WordPress SEO SERPs, so still have some work on that Google ranking and SERPs can go down as well as up (can’t guarantee any SEO results long term).

Let’s say I wanted to be a millionaire in 3 years just from selling Stallion Responsive, let’s go through some numbers.

I’m selling Stallion for $100 per theme license, over 90% of the price is pure profit for me (so over $90 per sale: this doesn’t take into account tax). To make a million dollars I need to sell over 11,000 copies.

Over 3 years (36 months) I need to sell a little under 308 theme licenses a month or 10 a day.

Since there’s not a lot of SEO theme specific traffic I have to target general WordPress, SEO, Make Money type traffic which won’t convert well to an SEO theme sale: my visitors need to be WordPress users, be open to buying a WordPress theme and understand WordPress SEO isn’t just about a plugin or two (there’s a misconception with WordPress users that plugins can provide good SEO, they can’t, only themes can).

Uphill battle to say the least to get a decent conversion.

If I can get Stallion theme sales to

1% conversion I’d need 30,000 search engine visitors a month.
0.5% conversion I’d need 60,000 search engine visitors a month.
0.1% conversion I’d need 300,000 search engine visitors a month.
0.05% conversion I’d need 600,000 search engine visitors a month.

I recently created this site (few months old) and recently released the latest version of Stallion (two months ago) so don’t have enough data to know the conversion yet. Based on earlier theme sales I’m anticipating the lower end of the range, so to make a million in three years I’ll need this site to be a top site in the WordPress SEO and make money online niches. I’m going to guess I’ll need 3 to 4 million visitors a year to make a million dollars in three years: I won’t hold my breath :-)

This doesn’t mean I won’t make a lot of money from this site, that’s just one product, it’s not the only revenue stream so won’t need that amount of traffic in reality, we’ll see in the future, wish me luck.

Update September 2014: Changed the price of the WordPress SEO Package I sell here to $500 (add new features well worth the price), let’s see what this means to making a million in 3 years.

I’m selling Stallion for $500 per theme license, over 90% of the price is pure profit for me (so over $450 per sale: this doesn’t take into account tax). To make a million dollars I need to sell 2,200 copies.

Over 3 years (36 months) I need to sell 61 theme licenses a month or 2 a day.

If I can get Stallion theme sales to

1% conversion I’d need 6,000 search engine visitors a month.
0.5% conversion I’d need 12,000 search engine visitors a month.
0.1% conversion I’d need 60,000 search engine visitors a month.
0.05% conversion I’d need 120,000 search engine visitors a month.

Since the price has risen significantly It’s going to result in a lower conversion rate, at $100 my best day this year (2014) was 5 sales. Highly unlikely I’ll have many days like this at $500 a license. Way too early to say what the conversion will be at $500, but it could be lower than 0.05%.

What I do like about selling Stallion Responsive is I don’t need the money, I make more than enough money via other means (I own over 100 domains running the SEO Package I develop), means I could save every penny from theme sales for a retirement fund.

Update 2 September 2014: Changed the price of the WordPress SEO Package again to $200 this time so I can sell via Clickbank and have an affiliate program again. Sold an earlier version of the SEO package through Clickbank and planned after the $500 price would use Clickbank again. Clickbank would not accept the package being sold for $500 without a period of time at a maximum price of $200 to make sure there aren’t too many refunds!

I need an affiliate program for serious promotion, so looks like customers are getting a bargain for now!

At $200 per theme license a little under 90% (Clickbank is over priced, they charge more than PayPal) of the price is pure profit for me (so just under $180 per sale assuming it’s not via an affiliate sale, loose a further 20% if through an affiliate). If no affiliate sales to make a million dollars I need to sell 5,500 copies.

Over 3 years (36 months) I need to sell 155 theme licenses a month or 15 a day.

If I can get Stallion theme sales to

1% conversion I’d need 15,000 search engine visitors a month.
0.5% conversion I’d need 30,000 search engine visitors a month.
0.1% conversion I’d need 150,000 search engine visitors a month.
0.05% conversion I’d need 300,000 search engine visitors a month.

Since I don’t know the number of affiliate sales I’ll get the reality is the numbers above are under estimates. My guess would be I’ll need over 2,000,000 SEARCH ENGINE visitors a year to make a million dollars from Stallion Responsive sales in three years. This is search engine visitors, with qualified visitors via affiliates promoting Stallion Responsive will be significantly less. When I was selling Talian 5 for $50 a license I made over £20,000 (over $30,000) in about a month from one recommendation and I didn’t have an affiliate program for Talian 5.

Get the right people promoting a Clickbank affiliate program and you can make tens of thousands of dollars a month. So far not had a serious affiliate marketer promoting the earlier version of Stallion.

Are You Millionaire Material?

Most people reading this will not be a millionaire in their life time, not because they aren’t capable of making millions (almost everyone is capable of becoming a millionaire), but because statistically speaking most people never make it.

Some will make their millions down to pure dumb luck (win the lottery for example), others will inherit millions and the rare amongst us will earn it through a combination sheer hard work AND working smart.

That being said statistically speaking someone reading this who currently isn’t a millionaire will be in the near future. With that in mind I’m open to donations when you make your millions, I’m not greedy a 3% ‘inspirers’ fee seems fair :-)

David Law

David Law > AKA SEO Dave
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20+ Years Experience as a Freelance SEO Consultant, WordPress SEO Expert, Internet Marketer, Developer of Multiple WordPress SEO Plugins/SEO Themes Including the Stallion Responsive Theme (tested to WordPress 4.9 November 2017).

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