WordPress SEO Tutorial updated September 2014
I wrote an SEO Tutorial some years ago (before using WP), the older search engine optimization tutorial is still very relevant (updated 2014), but like the rest of the world I moved on and now use WordPress as an SEO CMS.
Hence this WordPress SEO tutorial.
Best SEO for WordPress
WordPress SEO is how I make a living online, used to provide SEO services (SEO consultant for ~10 years) and used to help make online businesses a lot of a money from Google organic search engine traffic and made a lot of money working as an SEO expert, but I knew I could do even better putting what I know into action on my own network of websites: over 100+ WordPress sites.
Why make others money when I can make it myself.
Over the past decade or so I’ve put what I’ve discovered about on-page search engine optimization into a WordPress SEO package called Stallion Responsive, I use the SEO package on my own WordPress blog network (including this website).
If you want the best SEO for WordPress take a good look at Stallion Responsive.
SEO WordPress Guide
WordPress out the box (vanilla WordPress with no WordPress SEO plugins or WordPress SEO theme) is pretty good from an SEO perspective, WordPress is a really good base SEO CMS for building optimized websites. However, it is far from search engine optimized and it’s very easy to make SEO mistakes within WordPress especially when using popular WordPress SEO plugins like Yoast WordPress SEO and All In One SEO Pack.
All the popular WordPress SEO plugins with millions of users advise using nofollow and noindex both of which are SEO damaging!
If you are a users of the Yoast or All In One SEO Pack plugins see the rel nofollow tutorial, you could be deleting over half your PageRank/link benefit by using an SEO plugin with the wrong settings!
Best WordPress SEO Plugins
Many (possible most?) WP users wrongly believe any WordPress theme (Thesis or Genesis for example) with an SEO plugin like Yoast WordPress SEO or All in One SEO is all they need to achieve maximum search engine rankings.
I’m afraid you can not get maximum SEO from WordPress just by using a few WordPress SEO Plugins that changes the title tags and adds a few meta tags with a nice looking theme, you must use an entire WordPress SEO package like Stallion Responsive or have decent HTML/CSS/PHP skills to build your own SEO package.
If all you take away from my website is go remove all your rel nofollow links and avoid using noindex (never use on categories or tags) you’ve taken a big step in the right direction.
Best WordPress SEO Package
I’m that confident no one will create an SEO package as good as Stallion Responsive I’ve offered $5,000 to the first person who matches all of the SEO theme package features plus one more SEO feature: no one will claim it, my theme is way too advanced SEO wise to even match, let alone better.
I’m calling other WordPress SEO theme and WordPress SEO plugin developers out to prove their SEO packages are better than Stallion Responsive from an SEO perspective.
Pick up the gauntlet and explain how you can build a better search engine optimized site on WordPress using Yoast, All In One SEO, Thesis, Genesis… any theme/plugin/custom code combination and take my money.
Users of other SEO themes and SEO plugins ask the developer how their SEO package is better than Stallion Responsive and ask them why they haven’t claimed the $5,000?
Tell you what, if any of the big SEO theme/plugin developers take up the challenge and prove their package is better, for them I’ll make it $10,000 to make it worth their while.
WordPress SEO Plugins
I’ve developed a couple of WordPress SEO plugins, although they are also part of the premium SEO theme I sell on this site these are free stand alone SEO plugins.
Stallion WordPress SEO Plugin is a replacement feature for those using the SEO damaging nofollow and noindex features of plugins like Yoast WordPress SEO and and All In One SEO. All the plugin does is give an option to not index parts of a site without wasting link benefit/PR (doesn’t do title tags).
WordPress SEO Comments Plugin converts your comments into Google SEO entry points to your site. I use the blog SEO comments feature on this site and it’s resulted in over 1,500 additional pages being indexed, to see it in action view the comments below and look to the links from the bottom right hand corner of the larger comments.
The above are just two of dozens of SEO features built into the Stallion Responsive WordPress SEO Theme Package.
Also writing a Yoast WordPress SEO Tutorial section to the site since there are so many WordPress SEO Yoast users.
WordPress Permalinks SEO : Now that’s we’ve covered how great WordPress is as a general CMS on the first page of this WordPress SEO tutorial let’s take a look at how WordPress should be setup to run as a SEO CMS or to make a general WordPress blog do better in the search engines (especially Google)…
WordPress Site Title SEO : Why the WordPress Site Title Tag is Important for SEO? You set the WordPress Site Title Tag under your WordPress Dashboard “Settings” >> “General” : “Site Title”…
WordPress Title Tag Optimization : When it comes to on page search engine optimization there is no other single area of a web page more important than the title tag. For this reason we have to make sure our title elements are search engine optimized when using WordPress…
WordPress Meta Tags Optimization : This subject is a bit of an SEO joke since Google doesn’t even use these meta tags for ranking purposes, so in some respects optimizing these meta tags is a of a waste of time. That being said lots of SEO consultants tout various services to optimize meta tags and so I have to cover it here so at least others know not to waste money on SEO services that indicate they will improve your Google rankings using meta tags…
Categories and Tags WordPress SEO : Best way to use WordPress is minimal categories/tags, majority of posts go in only one category (I don’t use tags because there’s no difference between a WordPress Tag and a WordPress Category)…
WordPress SEO Rel Nofollow : Many websites use the rel nofollow tag to prevent PageRank/link benefit from passing through links, some of the most popular blog platforms and content management systems like WordPress, Drupal and Joomla automatically add nofollow links without webmaster interaction…
WordPress Anchor Text SEO : The anchor text of links is very important to Google search engine rankings, over the years as their algorithm has developed it’s importance has shifted, but it is still very importance for SEO 2014…
WordPress Alt Text SEO : Alt text associated with images is very important SEO wise, Google uses it to associate SEO ranking to the image and to the page the link is on.
WordPress Silo SEO : For those not familiar with the SEO silo concept, in a nutshell you try to theme or niche every part of a site to a specific content niche so as many of the elements on each webpage support THAT web pages SERPs NOT the site as a whole or other sections of the website…
WordPress SEO Canonical URLs : WordPress has the potential to mess up your websites SEO by generating archive pages (home archives, monthly archives, daily calendar archives, categories, tags and search results) with duplicate content…
WordPress SEO 301 Redirects : A permanent 301 redirect informs search engines and browsers (Firefox, Google Chrome, Microsoft Internet Explorer etc…) a page has permanently moved to a new location. A visitor to a website visiting via a link that’s been 301 redirected will click a link with one URL, but load another URL…
WordPress SEO Google XML Sitemaps : I’ve been building web sites and generating masses of free Google search engine traffic for over 10 years, in that time I’ve built the best WordPress SEO Theme available online and made tons of money, yet I’ve never generated or used a Google XML Sitemap…
WordPress SEO Related Posts Plugins : WordPress by default does not include the ability to automatically link related posts together. It’s unfortunate because the vast majority of Related Post WordPress Plugins I’ve tested (tested a LOT) get it wrong, not from an SEO perspective per se (most aren’t great SEO wise, but they are OK), but inefficient in the way they generate the related posts (poor PHP coding/database management)…