There’s a lot of talk by many SEO consultants about themed text links and how they are the ONLY text links a webmaster should be seeking. Some go as far as to state un-themed links are worthless in the search for high Google rankings! They are wrong. What’s a Themed Text Link? There’s many ways to describe backlinks that fall into the same theme as the content the link is to. Some refer to themed backlinks, others niched backlinks and yet others silo backlinks, they all refer to the same sort of link. A backlink from content that’s related to the content it is linking to. First we must decide what a themed link is and this causes a major […]
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SEO Myths
Best free and simple piece of SEO i have read in a very long time
So many SEO myths floating around with no facts to back them up
People are seeing Google like a god who see’s all and hears all
But there need to add a submit sold links box to there webmasters tools ?
Un-Themed Text Links
Un-themed text links will help increase your PR and having a few non relevent links can be good to make everything look more natural.
SEO Consultant Services
nice post,
first let me tell you that i was searching for some SEO CONSULTANTS and found your web, its good.. a collection of good articles.. keep it up.
Secondly in your left column in pages section i found a link with anchor text “SEO Consultant Services” it back to your own homepage … your getting two internal backlinks from this current page to your homepage..
1. link from your header and 2. from this described link.
So my question is ” Do you think that the second SEO Consultant Services link will help you in obtaining any PR?”
SEO Consultant Services
Multiple Links to Home Page SEO Value
I’m afraid you are only going to get one fair share of the PR from a page no matter how many links to one URL are there.
So if I had 20 links from this page to the home page, the home page will not receive 20 times the PR.
Though to be completely honest I’ve not run SEO tests on this, just commonsense tells me it will work this way.
I’m reasonably confident Google counts unique links when sharing PR. If a page has 100 links, but 30 are repeats (double menu for example) Google will treat the page as having 70 unique links from it and give each of those unique URLs 1/70th of the PR available to share.
I hope they do it that way :-)
So there is no PR benefit to linking to a page multiple times this way.
There are benefit in multiple links though.
Lets say you have a design that has to use the anchor text HOME for the home page link in the header. This is the worst anchor text you could possibly use (unless your after SERPs like “Home Mortgage” then it’s great anchor text).
Your stuck with one link with anchor text HOME. If we add another link with anchor text “SEO Services” Google will treat those 2 links as one link with the anchor text “HOME SEO Services”** and share the anchor text benefit over those three words: each word receives 1/3rd of the SEO benefit and since 2 are relevant keywords, we only waste 1/3rd of the benefit.
** For this to work you have to add #something to the end of the URL of the second link, Google won’t count the anchor text otherwise.
Still not perfect, but much better than having a link with home as the only anchor text. Add even more links with different anchor text and it will be shared further making the wasted anchor text benefit from using the word HOME practically negligible.
Add to this anchor text is also weighted more than standard body text on the page the anchor text is on and you can see linking out to relevant pages can help the linking out page a lot.
Basically a page about themed text links should link to other pages with the anchor text themed text links (and relevant phrases) even if it means linking to the same page 2 or more times.
David
Multiple Links to Home Page SEO Value