Comment on AdSense Contextual Ads by Rashmi Mehta.
Your post is really insightful, in the sense, with the added flexibility that the publishers get, the relevance of the ads with the content definitely would increase .
And that said, as a consequence,the click thru’s to the ads would also improve, since it the ads would be viewed by the relevant target audience, improving the ad revenues. Infact It’s a win-win for all involved.
regards
Rashmi
