Comment on SEO Silo Theme by SEO Dave.
It’s only when you want to achieve something highly specific like silo links within widgets that it requires a little more effort.
The few video tutorials I’ve made are not generating any interest, the one below is about the Stallion Responsive SEO Posts Widget which is an awesome SEO feature and it’s only had 100 odd views! That was for Stallion Responsive 8.0, in 8.1 has more features not covered in the video.
Feels like a waste of time creating video tutorials if Stallion users aren’t watching them, so creating video tutorials is always on the list of things to do, but I’d rather be creating new SEO features.
Note the video above is loading within a comment, new Stallion Responsive 8.1 feature. WordPress doesn’t automatically embed YouTube URLs added to comments as videos. There are plugins that do this, my version is also mobile responsive (resize this window to see), the videos resize with the 16:9 ratio (all YouTube videos added to posts, comments, widgets are resized 16:9 ratio). Go try to find a WordPress YouTube video plugin that does that, was quite a difficult feature to code.
I’ve looked at others who make video tutorials etc… and it does appear to be a very small number of users using them. I think we can all agree in the SEO community Matt Cutts is known about by more people than I am, it’s close, but he just wins :-)
From 12 months ago this Matt Cutts YouTube video discuses pagespeed, confirms it’s a small ranking factor (12 months ago) and they MIGHT in the future incorporate pagespeed more.
That’s an important SEO confirmation and indication where Google might have been heading (it’s 12 months ago). Today we see Google Pagespeed Insights Tool getting harder and harder to keep in the green (good results) and this might suggest they are ramping up pagespeed and other user experience metrics as important now and more important in the future.
Only ~13,000 views in 12 months, 35 views a day. If an SEO video about pagespeed (performance SEO) from a Google employee who is considered the go to guy for SEO insights direct from Google only generate 35 views a day, not a lot of people are interested in SEO video tutorials filled with information (his videos are short as well). Creating videos takes more time than writing content, I can run a comment out like this one in 5-10 minutes.
Thanks for the offer on the Stallion sales page, it’s on my list of things to do, I have a tendency to get caught up in building SEO features rather than describing them. There’s loads of features I’ve not wrote anything about, like the way to silo links, just hadn’t got around to describing how to achieve it until you asked. Unfortunately there’s no way to put all the features onto one page or even a small number of tutorial pages, there’s just too many ways to use Stallion Responsive to describe in a structured way.
I’m describing theme features through out the site for a very good reason. When I’ve created distinct Stallion tutorials barely anyone visits them, I’ve found users don’t want to know how to use every single feature, they want to know how to achieve an outcome (like your question about siloing links). When a user asks a question (like you did), I can describe in detail the pros and cons of what they want to achieve and how to achieve it (if possible). Overtime this creates a set of resources to achieve SEO outcomes users want, rather than lists of features no one reads.
Also means I can generate more traffic to this site and make more sales whilst supporting current Stallion Responsive users. I have a page in the top 10 for the Google search “Silo SEO Theme” with an article I wrote less than 2 weeks ago, as links are added to the new SEO article it should gain more silo SEO relevant SERPs and move closer to top 5.