SEO Techniques

This is a series of SEO advice and tips aimed at new SEO consultants or those looking to learn SEO from scratch. As an owner of a website or an SEO consultant you must understand the importance of backlinks to good search engine listings. There are even dedicated backlink building services, be careful with that type of SEO service, tend to be low quality. SEO Link Building If you are familiar with Google search engine optimization you’ll already know text links/backlinks are essential to gaining even slightly competitive SERPs (Search Engine Results Pages). Many years ago you may have seen references to Googlebombs such as the Miserable Failure SERP which showed the power of text links with specific anchor text**. […]

SEO Tips Internal Linking Structure updated June 2014. Been following a thread in the newsgroup alt.internet.search-engines called Crit My SEO :-) The alt.internet.search-engines newsgroup used to be the place to be for discussing the latest SEO techniques, in 2014 it’s dead. Checked a few of the latest articles and found one I’d responded to (I posted under the name: SEO Dave) in 2004 called “Title tag maximum length?”!!! As normal turned into a flame war and so the Internal Linking Structure vs Outbound Linking Structure discussion was lost, but it inspired an SEO article regarding backlinks and internal PageRank sculpting. PageRank Sculpting Using Internal Nofollow Links The OP asks about PageRank sculpting using internal nofollow links: I’m trying for a […]

The link cloaking I’ve added to the Stallion Responsive Theme and Stallion WordPress SEO Theme is a very cool feature. Why Hide/Cloak Affiliate Links? There are two reasons to hide/cloak affiliate links (any link). 1. Hide the source of the link from your visitors so they don’t know they are about to go to an affiliate site AND so other affiliates can’t easily steal your affiliate links (apparently it’s a problem). 2. To protect a sites link benefit, Google does not want us linking to affiliate sites and other sites we don’t recommend. Unfortunately Google took away the only way to tell Google etc… a link shouldn’t pass link benefit when it changed how nofollow links work (stupid Google). A […]

I’ve been researching Google SEO for over 10 years and own over 100 domains and through SEO testing have had at least 20 domains banned/penalized in Google. I expected many of my SEO test sites to be banned or to gain a Google penalty since was testing SEO limits, so have a lot of experience with Google penalties and trying to recover from a Google penalty: both Google automated and manual penalties. Google Penalty for Selling Text Link Ads In 2008 I tried selling text links ads from a recipe/cooking site I own (used one of the popular text link seller sites) and after a lot of technical problems finally got the entire web site added to their text link […]

Stumbled on a post at Naked Capitalism (economics, politics and finance blog) called Do Not Hire SEO Firm Yoast: Our Terrible Experience With Yoast SEO Review regarding the Yoast Website Review Service. I came to the article a few days too late to see the Yoast website report (it was taken down after Yoast gave a full refund), so can’t comment on the contents of the website SEO report. The Yoast review service Naked Capitalism purchased was the Full Review for $2,499 which offers: Get an in-depth review of all the aspects of your website. All checks of Quick Review plus: SEO visibility analysis Backlinks analysis Google Webmaster Tools analysis Google Analytics insights Site specific optimization for e-commerce sites, publisher […]

SEO is short for Search Engine Optimization and covers quite a bit of online search engine marketing activities to generate free traffic to a website. 5+ years ago SEO was relatively straight forward, create a web page/web site with your keywords you wanted free Google, Bing, Yahoo SE traffic for placed in the right locations (title tags, h1 header etc… and even the now worthless meta keywords tag), go out and find as many backlinks to your site/pages using the keywords you wanted traffic for as the anchor text. Search engine optimization wasn’t rocket science, some basic web marketing techniques and a lot of hard work generating backlinks and the free Google traffic poured in and a trickle from the […]