How to SEO

Search Engine Optimization (SEO) as part of an Internet marketing strategy can generate a lot of free traffic from search engines like Google, Bing and Yahoo.

Below you will find SEO articles and SEO tips aimed mostly at WordPress blog owners on how to use search engine optimization tools and techniques for better SEO ranking.

SEO is short for Search Engine Optimization and covers quite a bit of online search engine marketing activities to generate free traffic to a website. 5+ years ago SEO was relatively straight forward, create a web page/web site with your keywords you wanted free Google, Bing, Yahoo SE traffic for placed in the right locations (title tags, h1 header etc… and even the now worthless meta keywords tag), go out and find as many backlinks to your site/pages using the keywords you wanted traffic for as the anchor text. Search engine optimization wasn’t rocket science, some basic web marketing techniques and a lot of hard work generating backlinks and the free Google traffic poured in and a trickle from the […]

With so many websites online today it’s become increasing difficult to rank for general search engine results pages (SERPs) in Google. Just look at a general Google SERP like “Search Engine Optimization”, the first result is Wikipedia, result two and three are Google, below those are industry SEO leaders Search Engine Land (PR6), SEOMoz (or Moz now) (PR6) and Bruce Clay (PR4). These are not easy established SEO sites to compete with which is why many search engine optimization companies target local SERPs, local SERPs are less competitive. Local Search Engine Optimization Where your general SERPs like search engine optimization or SEO are highly competitive the local equivalents in comparison can be quite easy, all depends on where you live […]

Having an interesting SEM discussion about brand specific traffic vs generic SEO traffic on the Moz LinkedIn group http://www.linkedin.com/groups/Please-help-I-wonder-if-2976409.S.5847209123174690819 and Mike Escott an SEO Manager at NetBooster UK is arguing branding traffic is important, basically a backup for if Google downgrades a sites main competitive SERPs. Branding is a bit of a chicken and egg situation, until you have a popular brand there’s no Google brand traffic to target. NetBooster UK Brand Marketing Strategy Brand traffic = someone specifically searching for your brand name or your brand name + keyword. So it’s the difference between someone searching for “T-Shirts” and “Your Brands T-Shirts”. The branded search means that you’ll appear at the top, get a huge CTR and convert higher […]

Brand Marketing vs Search Engine Optimization article updated February 2014. A commenter on the site asked the question about Search Engine Optimization domain name choice and branding at Online Brand Marketing SEO Tips. My answer got a little on the detailed side, so turned it into an SEO article (this SEO article). The question was if you have a branded domain name is it worth investing in a keyword rich hyphenated SEO domain name to make up for the loss in Search Engine Optimization benefit by having a branded domain? Not familiar with the SEO pros and cons of hyphenated domains vs non-hyphenated domains see Optimizing a Business Domain Name for details. Lets look at a real world example of […]

Unless you’ve been hiding under a rock for the past few years you’ll already be aware of the social media networks Facebook, Google+ and Twitter. These three social networks are HUGE and generate an unbelievable amount of non-search engine traffic on a daily basis. If you can successfully tap into these free traffic sources you can make a lot of money online outside of relying on search engine traffic from Google. Social Media Marketing Tips Below are a few simple methods for generating traffic from the social networks Facebook, Google+ and Twitter. Facebook Marketing Tips When you create a new article add it to your Facebook wall. Participate in Facebook discussion groups and add relevant links to your articles (don’t […]

I started this as a comment to an article at viperchill.com about WordPress SEO (something I know a lot about), but I tend to get very wordy so turned it into my own article. Also you’ll note the weird title for this article “Viperchill.com, SEO Nofollow PR Sculpting, RSS Feeds and Social Networking!” it kind of went all over the place :-) Viperchill.com Viral Marketing Website One of my regular readers (Mark) made a comment on the article Making Money Online with a Funny Jokes Site? and referred to viperchill.com (which I’d not seen before). The sites by a young man (early twenties I think) that’s getting a lot of traffic, but unlike my network of sites (90%+ of my […]