Comment on Million Dollar Business Ideas by SEO Dave.

Business Ideas Glad your getting your online business up and running.

Take a read of my WordPress SEO Tips which includes links to relevant SEO sites.

I’m afraid meta tags have no SEO ranking value, the only meta tag with value is the description meta tag and even that one doesn’t increase rankings.

I don’t give detailed SEO advice for free, but took a quick look at your site.

Not a big deal, but you’ve got a couple of extra carriage returns at the top of your pages (code wise) this might indicate extra carriage returns in one of your script files (one of your template files). I haven’t used ASP is years, in PHP I’d look for a couple of blank lines at the bottom of php files. In WordPress having that type of error breaks RSS feeds, so it might cause some unwanted effects.

OK, your home page lacks headers (H1, H2, H3, etc…) it’s believed these are an SEO factor, basically you add relevant phrase within headers. This is also true of your category pages.

You have images with blank alt attributes. Add relevant descriptions to images for increased rankings. Then you’ve got other alt attributes with too much info. For example the poster “Kennedy Space Center – 50x40cm Print” has alt text “The bread and butter of space flight launches: Kennedy Space Center. Spelled in the American way… not like us British who spell it ‘Centre’… it was our language first. Anyway, we digress… place this high quality 50x40cm art print on your wall with pride and show the world (universe) that you’re the biggest, baddest space buff around.” instead of something like “Kennedy Space Center Print” which is what the image is about and adds SEO relevance.

A lot of your links anchor text is awful: “Read More” and “Home” for example! In a perfect SEO world every link will have relevant anchor text, a link to home for example shouldn’t have anchor text “Home” but like I have for the home links on this site the name of the site (which should be keyword rich) like “Stallion WordPress SEO Themes & Plugins”. Anchor text is VERY important.

Your product pages are better, relevant H1 and H2 header, I’d either drop the “Customer Reviews:” H2 header or better yet change it to a H3 and add change to something like “Customer Reviews of Product Name”. I’d also mix up the H2 that’s currently a copy of the H1 by using a derivative SERP, for example on your print pages the H1 could be “Product Print” and the H2 “Product Poster”. If you have similar products (lots of prints) rename some of them posters and have the related SERPs for print.

Also consider rewriting your product text. For example text like:

“The bread and butter of space flight launches: Kennedy Space Center. Spelled in the American way… not like us British who spell it ‘Centre’… it was our language first. Anyway, we digress… place this high quality 50x40cm art print on your wall with pride and show the world (universe) that you’re the biggest, baddest space buff around.”

Could easily include more derivative SERPs:

“The bread and butter of NASA’s space flight launches: Kennedy Space Center. Spelled in the American way… not like us British astronauts who spell it ‘Centre’… it was our language first. Anyway, we digress… place this high quality NASA 50x40cm art print of a shuttle leaving the NASA launch pad at the Kennedy Space Center on your wall with pride and show the world (universe) that you’re the biggest, baddest space buff around.”

Basically pad out your descriptions with relevant keywords and don’t be afraid to link to related products** with relevant anchor text. It can be so much fun trying to think of something witty for your 500th product description rewrite :-)

Maybe the eccomerce package has the option to show related products or products that were bought at the same time. If not try to find products with similar keywords, in the case of the text I copied above the obvious would be other products related to the Kennedy Space Center.

Bit late now, but the ideal format for filenames (including images) is separate keywords with hypens -. So a good filename would be kennedy-space-center-print.aspx and kennedy-space-center-print.jpg. Keep it in mind for new products and pages.

My eldest son created a site about conspiracy theories (he’s not a believer in conspiracies) and the first conspiracy he busted was the Moon Landing hoax conspiracy http://www.conspiracy-theories-hoax.com/category/apollo generates a lot of comments (must have 300 comments just on the Moon Landing Hoax)! Not bad for a 13 year old (he’s 19 now and at University).

Good luck with the SEO

David Law