Comment on Make Money Fast by SEO Dave.

Make Money Fast That’s a really good question and one you’ll struggle with for each article as your optimize it.

By doing this sort of keyword research it helps target your articles at a specific set of SERPs, rather than leave it to chance, since most webmasters don’t perform keyword research and in 2014 there’s a tendency for the over use of title tags like:

“Top 10 Corporate Event Ideas That Will Blow Your Mind”

By trying to keep to the exact matches your webpages will be better optimized than most.

As I think you’ve realized for maximum traffic targeting you should use the exact matches, BUT these aren’t always the best phrases for users: take users into account as well.

If an exact match doesn’t provide enough details for a potential visitor to think “yes, I’ll click that Google search result” add qualifying text. If you think your potential buyers are more likely to click a Google SERP title “Corporate Events – A Unique Guestbook Idea” you should use it (add to the All In One SEO Title form).

Remember every additional word you add to the phrases (especially the All In One SEO (Yoast SEO) Title since that’s the most likely** phrase Google will use as the title for your search engine results) will mean you need more off-page SEO (that would be more backlinks) to obtain the main SERPs. It’s a balancing act between perfect SEO and user needs, generally speaking more you concentrate on users more off-site SEO you’ll need (more backlinks).

** Although Google tends to use the title tag for the title of SERPs, it doesn’t always use the title tag.

Search Google for “SEO Tutorial” and my SEO Tutorial is just outside the top 10 with a SERP title:

SEO Tutorial – SEO Dave

The ” – SEO Dave” part is what Google thinks my site is about (I planned this), generated this without having to add SEO Dave to the title tags by having my comment author links link back to home with anchor text “SEO Dave”. If I changed my author name to “Awesome Dave” Google would most likely change the results to “SEO Tutorial – Awesome Dave” :-) This works because I have a lot of comments, there are more links back to home due to my comments than any other internal link.

So the webpages title tag is “SEO Tutorial”.

Search Google for “SEO Tutorial 2014” and you will again find the same page, this time top 5 and the Google title is

SEO Tutorial 2014 – SEO Dave

The page found is the same page for the SEO Tutorial search, but Google has taken another SEO metric into account to decide what the SERPs title should be.

For that WordPress post I have

WordPress Post Title : SEO Tutorial 2014
All In One SEO Title : SEO Tutorial

Google is choosing the one it thinks best matches the SERP, pretty cool hey :-)

Google does this because of the anchor text of links, I have incoming links (from other sites) using mostly SEO Tutorial as anchor text, doubt I have many using SEO Tutorial 2014 though. What I do have is a fair number of internal links using anchor text “SEO Tutorial” and “SEO Tutorial 2014” (in 2015 I’ll change them to “SEO Tutorial 2015). Google is looking at the distribution of links anchor text and determining relevant SERPs titles.

I think you’ll agree a user searching for “SEO Tutorial 2014” is more likely to click the “SEO Tutorial 2014” title than the “SEO Tutorial” title.

Searching Google for all 6 of the keyword phrases find the SEO tutorial top 20, keyphrase 4 is “Google Panda SEO Tutorial” and one of the paged comments https://stallion-theme.co.uk/seo-tutorial/comment-page-4/ is top 10 with SERP title: Google Panda SEO Tutorial. Google Panda SEO Tutorial isn’t a phrase suggested by the keywords tool, that’s for users.

To summarize, the exact match is best for SEO, but also take your users into account as well. My Make Money Fast post is a simplified example to show the concept, just knowing how the keyphrase feature works and having the AdWords keywords research tool open as you write/edit posts will have a major impact on how much traffic you’ll be targeting.

David