Comment on Increase AdSense CTR by SEO Dave.
Your website niche for example. I own classic literature sites (old books) and there aren’t that many AdWords advertisers willing to pay good money for ad space, this tends to drag down the AdSense CTR as the cost of ads is relatively low, so advertisers in barely relevant niches are willing to pay 10 pence for a click.
In comparison the “cancer donations” niche is a highly competitive advertising niche (bizarre I know), according to the Google AdWords Keywords Tool advertisers are willing to pay over £5.00 a click.
cancer donation – £5.30
cancer donations – £5.07
breast cancer donations – £3.58
breast cancer donation – £3.30
cancer society donations – £2.60
cancer society donation – £2.30
The AdSense publisher share for a content ad is 68%, we (AdSense publishers) don’t get all the above, 68% is ours so around £3.00 a click for a £5.00 AdWords ad click. My best day for this month was over £8 a click (advertisers paid Google AdWords over £12 for a click to Google that day), don’t get many days with clicks of that value.
You aren’t going to find an AdWords advertiser paying for cancer donation traffic for a website that gives away free PayPal donation button images. This means when viewing content that generates cancer donation relevant AdSense ads they will be highly relevant to donating to a cancer charity: those looking to donate are more likely to click an ad.
Then there’s your website content, is it engaging, do your visitors find what they were looking for or are they leaving your website via an AdSense ad because you didn’t answer their needs?
The AdSense CTR on this website isn’t very good (below 1%). I expect this low AdSense CTR, my content is very detailed, answers user queries so there’s no reason for a search engine visitor (most of my traffic) to click an AdSense ad near the top of my content (best CTR ad area).
If someone found this comment looking for “What’s a Good AdSense CTR?” article, I would hope they’d read this entire comment, by the time they get to the bottom of the comment they are highly unlikely to click the ad near the AdSense ad near the top.
On the other hand if I wrote a cookie cutter article of a couple of hundred words that didn’t fill a webpage and the content didn’t tell the visitor anything useful, they would be more likely to click an AdSense ad.
Made for AdSense (MFA) sites tend to be the ones with a high AdSense CTR, the content is low quality and the user leaves unsatisfied: the webmaster is happy though, they make more money.