Comment on Direct Line Car Insurance Reviews by Chris.

Car Insurance Insurers now offer better prices to new customers than they do for existing customers at renewal. Crazy but why would they do that?

The market for new customers is so hot, the only way to get any is to slash the price. Insurers then hope to make it back at renewal. Thats why many people complain insurers treat new customers better than existing ones and it’s true.

Insurers are prepared to loose money just to get new customers so even those companies that offer good renewal prices will loose customers to the price slashers and as a business that is loosing customers will eventually go under, thay all join in.

We then see this daft situation where insurers and many other businesses like banks and building societies offer better rates to new customers at the expense of existing cutomers.

I guess this means you should change your insurer every year although it’s worth finding a company or broker who is reasonably priced and treats you well. If we valued service more than the absolute cheapest price then companies would have to give better customer service in all areas.

Just an interesting point! A guy called Peter Woods started Direct Line for RBS and then sold his share to the bank.

Esure is Halifax Banks insurance offering. Esure was stared by – Peter Woods. Yes, its the same guy.

As an Insurance Broker myself, I have sold car insurance and van insurance for the last 40 years. Thats why I know all this useless stuff!