Currently (August 2017) making a living from a network of domains: mostly passive income from advertising revenue and affiliate product sales driven by free organic search engine traffic acquired through whitehat SEO means. The network for the most part runs itself, maintenance (updating WordPress, server updates, checking for server issues etc…) only takes a couple of hours a day: I spend more time managing social media accounts!

Freelance SEO Consultant

In September 2017 I plan to return to freelance SEO consulting, as you can see from my CV below I offered freelance SEO services for ~12 years (2002-2014) and worked with a variety of businesses. My freelance SEO consultant rates will start at a minimum £2,500 a month retainer fee for unlimited SEO advice.

Within a year I expect to be working with five or six new SEO clients. If interested in working with a highly experienced SEO expert, drop me an email at or comment below.

For the record: I’m not interested in working for free on new projects until they make money.

David Law

LinkedIn: ~5,000 connections
Twitter: ~24,000 followers and ~5,000 followers

Curriculum Vitae for David Cameron Law

DOB May 19th 1970

Broad online business experience (~20 years) taking ideas for web sites to long-term passive income streams.
Track record for generating tens of millions of organic search engine visitors, converting to millions of dollars in sales, for example over $400,000 worth of Amazon products sold through a simple Classic Literature site.
New website selling apparel generated over 8,000 unique organic search engine visitors a day in under 12 months.

As a freelance SEO Consultant (~12 years) worked with dozens of businesses including:

Top travel site in Italy (April 2004 to May 2009) helping them gain/maintain Italy Travel/Vacation relevant SERPs.

Global Rust Inhibitors and Protective Coatings Manufacturer (March 2004 to June 2005) helping them gain/maintain relevant Google SERPs.

UK Personal Number Plate Business (July 2005 to June 2007) helping them gain/maintain relevant Google SERPs.

And many, many more related to retail, travel, dating, pest control, mobile phones, fake IDs, books, jewelry, various financial services… Also helped the odd charity for free.

Work Experience

2002-Present – Built Network of 100+ Websites – Income Sources Including Advertising, Affiliate Marketing, Product Sales
Skills Acquired: Content creation and acquisition. Buying domains/sites with content. Advanced HTML/CSS/Javascript/PHP coding (building WordPress SEO themes and SEO plugins: list below). Troubleshooting advanced HTML/CSS/Javascript/PHP issues. WordPress SEO optimisation and management. Server SEO optimisation and management. Online customer support via email and blog comments. Ad networks used including AdSense, Chitika, Clickbank, Amazon, Sharesale, InfoLinks and Kontera. Affiliate sales and marketing.

Created Multiple Premium and Free WordPress SEO Themes and Plugins Including:
Stallion Responsive SEO Theme
Display Widgets SEO Plus Plugin
Display Widgets Plus Plugin
Stallion WordPress SEO Plugin
WordPress SEO Comments Plugin
WordPress Comment Titles SEO Plugin
Older Free SEO/AdSense Themes : Including Talian 5

2015-2017 – Children’s Author (unpublished) – Finally worked on a project with my wife (artist/illustrator)
Skills Acquired: Writing short stories for children. Writing rhyming stories. Creating poetry. Basic picture book layout/formatting. Building an author platform (website: Building connections with authors/publishers/literary agents via Facebook (3,300+ FB friends, many authors/publishers etc…) and Twitter (12,500+ followers, several thousand are related to publishing). Creating query letters. Managing a list of literary agents to query. Participated in BBC nature documentary about butterflies.

2002-2014 – Freelance Search Engine Optimization Consultant Working with Small-Medium Size Businesses
Skills Acquired: Advanced SEO techniques. SEO client management. Setting realistic SEO goals. Managing backlink campaigns. SEO copywriting. Advanced SEO techniques (modifying HTML/Javascript/CSS/PHP code). Social media marketing and promotion (Facebook, Twitter etc…). Pricing a service fairly. Basic server management.

2001-2003 – Sold Apparel Online
Skills Acquired: The importance of finding suppliers with high markup products (200% plus markup). Negotiating with suppliers. Managing stock levels. Dealing with customer services. Creation of product descriptions. Website management. Weblog analysis. Google Webmaster Tools, Basic HTML/CSS/Javascript. Organic search engine optimisation: on-site and off-site optimisation, SEO research/SEO tools – keyword research, creation of SEO tests, basic SEO techniques (optimised title tags, alt tags, image optimisation etc…), backlink building.

1997-2001 – Sold Educational Software CDs Online
Skills Acquired: Advertising on newsgroups. Building and using an email based mailing list to increase sales. Basic customer services. The importance of sales vs profits.

1995-1997 – Incapacitated Due to Disability (concentrated on home schooling)

1992-1995 – Full-Time University, Bought Items from Auctions to sell. Used Student Loan to Trade Penny Shares and Traded-Options

1986-1992 (16-22 yrs) – Various jobs : Civil Engineers Assistant, Factory Work, Retail Experience, Worked in a Busy Hospital Microbiology Lab (testing samples for diseases).


1992-1995 (22-25 yrs) – University (Full-Time)
University of Sussex – BSc Molecular Genetics in Biotechnology (incomplete due to disability, expected a 2:1)
During the second year laboratory project I created a new protocol for screening recombinant DNA which was published in 1997 (Authors: David Law and Neil Crickmore) in “Technical Tips Online” under the title – “Use of a simplified rapid size screen protocol for the detection of recombinant plasmids.”

1988-1991 (18-21 yrs) – Further Education (Part-Time)
Open University – Math, Science, Genetics
Night School – A-Level Science Subjects
Night School – GCSE Math and Science Subjects

School Education (Pre-18 yrs)
Low Grade CSE’s


In the final months of university my lower back was in so much pain (due to degraded discs) I literally couldn’t sit the final exams (approx. 21 hours of sitting): the degree was complete other than those exams.

With agreement from the University of Sussex I took a year off on medical grounds with a view to resolving the back issues so I could sit the exams and complete the degree the following year. 12 months later it was clear the disability was long-term and I wouldn’t be able to complete the degree or follow a career as a molecular geneticist: planned to work in AIDs/HIV research.

Was time to move on. Since I couldn’t sit in a chair, traditional work opportunities were (and still are) limited. My wife and I were home schooling our children so I sold educational software online. I built a work space where I could work lay down and have worked that way ever since: regularly work online 12hr+ days.

Despite having an operation on my spine (spinal fusion) I still can’t sit in a chair for long periods of time, so can only work from my home office.


Not very good at writing a CV.
Poorly timed jokes.

David Law

LinkedIn: ~5,000 connections
Twitter: ~24,000 followers and ~5,000 followers

David Law > AKA SEO Dave
: 20+ Years Experience as a Freelance SEO Consultant, WordPress SEO Expert, Internet Marketer, Developer of Multiple WordPress SEO Plugins/SEO Themes Including the Stallion Responsive Theme (tested to WordPress 4.8.1 August 2017).

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