Comment on Brand Marketing Strategy by SEO Dave.

Brand Marketing Strategy Another reason why you do not waste valuable SEO resources on brand name marketing is unless you have a well known brand name the brand specific SERPs are not competitive, they tend to be relatively easy SERPs.

Case in point a few days after creating the Brand Marketing Strategy article this site is ranking well for some of the brands mentioned when searching for brand specific SERPs.

For example “NetBooster Brand Marketing”, currently (March 15th 2014) this site is ranked number 3: number 1 is a LinkedIn NetBooster Company page and number 2 is the netbooster.com NetBooster Agencies page.

When my site became number 3 in Google I didn’t have a page targeting the NetBooster Brand Marketing SERP, closest is a header within the main article: NetBooster UK Brand Marketing Strategy which I was hoping would be enough to get on page 1 for relevant NetBooster SERPs so I could make a comment like this one to prove an SEO point: I love it when a plan comes together :-).

So the article is targeting Brand Marketing Strategy relevant SERPs and by discussing the brand NetBooster the article is ranked number 3.

That’s a really, really easy SERP, it does’n’t need masses of SEO resources to target and this tends to be true for most small brand names.

To put that into perspective the article is no where for Brand Marketing Strategy or UK Brand Marketing Strategy which are SERPs with traffic: didn’t check how competitive or how much traffic, I assume Google users search for those.

Also no where for Moz Brand Marketing or Moz Brand Marketing Strategy because the Moz brand SERPs are more competitive, if I wanted those SERPs it might require an article targeting Moz specific keyword phrases, BUT there’s not going to any traffic in even being number 1 for Moz Brand Marketing Strategy so I wouldn’t spend my valuable time creating a new unique article.

David Law