Comment on SEO AdSense WordPress Theme by SEO Dave.

AdSense Publisher ID Adding split testing of ads to the Stallion theme would be a cool feature, but I think it would mean adding a LOT of code that most users wouldn’t use.

I’ve thought about adding split testing before, but not thought of an elegant way to add it to the Stallion theme, if I ever do would definitely add it.

What I do when testing different ad layouts is run a particular layout for a period of time (a full week) and compare the same number of AdSense impressions. I use at least a week because different types of people use the Internet at different times of the day and week, you wouldn’t want to compare early morning Saturday users to late evening Wednesday users.

Little bit of basic maths and you can figure out which layout works best. Have to admit not tested some of the new ad layout options available with Stallion (there’s so many possible layouts now :-))

Used to be so much easier when I had basically three fixed points for adding an AdSense ad, all I had to figure out was which AdSense ad format to use.

David