Hummingbird WordPress SEO ThemeFor Stallion Responsive Theme users, the Stallion WordPress SEO Plugin is a stand alone plugin that doesn’t need the Stallion Responsive Theme installed.

The features below are also part of the Stallion Responsive WordPress SEO theme package under “Stallion Theme” >> “SEO Advanced Options”: Stallion theme users do NOT need the plugin as well.

For other WordPress theme users looking to enhance their sites SEO, read on.
WordPress SEO

WordPress SEO Plugin Features

This SEO plugin fills a need some of you have been asking for, considered only adding it directly into Stallion Responsive, but it will work with any WordPress theme that uses wp_head() (that’s most WordPress themes) so made it a stand alone plugin as well (actually my first stand alone WordPress plugin).

The Stallion Plugin was created to replace damaging noindex features within the popular WordPress SEO plugins like all in one SEO and Yoast SEO, see my All In One Review and Yoast SEO Review.

Any WordPress plugin that uses noindex and/or nofollow on your WordPress sites has the potential to damage your sites search engine rankings by wasting valuable link benefit (PR/PageRank) and should be avoided or at least used with extreme care.

Stallion SEO vs Yoast SEO vs All In One SEO

The popular WordPress SEO plugins including Yoast WordPress SEO and the All in One SEO Pack WordPress Plugin use nofollow and noindex : Yoast WordPress SEO uses noindex and nofollow, All in One SEO Pack uses noindex. Even if you decide not to use my plugin, take a read of the two plugin reviews above so you know which Yoast and All in One SEO features to avoid using.

It’s a real shame the WordPress SEO plugin developers haven’t explained the potential SEO damage their plugins can do to a website in the hands of SEO beginners not aware of the information below, both SEO plugins have some interesting SEM and social media marketing features that can help a sites search engine rankings.

See my Yoast SEO Tutorial for a detailed view of other WordPress SEO damaging features. Also read the Squirrly SEO Review, another WordPress SEO plugin that adds nofollow links.

Stallion WordPress SEO Plugin Download

Stallion WordPress SEO is hosted at the WordPress plugin repository at Download WordPress SEO Plugins.

Why you shouldn’t use WordPress SEO Plugins that use Nofollow

WordPress SEO plugins like Yoast SEO and Squirrly SEO should not be used because nofollow deletes link benefit, it’s as simple as that. Google changed the way nofollow works some years ago (2008), unfortunately many WordPress SEO experts either don’t keep up to date with changes in SEO techniques or they don’t care: it’s an easy way to gain traffic touting a WordPress SEO plugin even if it is flawed/SEO damaging.

Don’t believe nofollow deletes link benefit, do some research and find what Matt Cutt’s (he works for Google) had to say about Google’s change to nofollow back in June 2009:

So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor to focus on the core part of the question. Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.

That’s straight from Google, nofollow deletes link benefit, DO NOT use NOFOLLOW.

Why you shouldn’t use WordPress SEO Plugin features that use Noindex

Although noindex is not as SEO damaging as nofollow (doesn’t delete link benefit), noindex does waste link benefit. When a page has a noindex robots meta tag the link benefit that is flowing through the page does NO SEO work on the noindex page!

All good SEO experts know when link benefit flows through a page (via links) a proportion of the link benefit is used on that page: estimated 15% is used, it’s the dampening factor within the original PageRank formula, it’s probably not 15% today (the PR formula Google uses will have changed), but there is definitely a dampening factor otherwise PageRank would be infinite and you’d be able to create a PR10 page with just internal links.

The perfect SEO setup is ALL pages on a site target one or more keywords (SERPs : Search Engine Results Pages) so ALL the link benefit flowing through the site generates traffic from search engines like Google through relevant SERPs. Few sites are perfect, we have Contact, About, Privacy, Disclaimer, Shopping Basket and other pages that though important to our visitors have little to no SEO value. Noindex can block these pages from being indexed, but noindex does NOT recycle the link benefit (the ~15% that’s lost), there is little value in noindexing a page when the link benefit is wasted, OK the page isn’t indexed, but the link benefit is still used.

If anyone can explain in the comments below the SEO benefit of adding a noindex robots meta tag to a Privacy page or About page for example, I’m listening?

The Stallion WordPress SEO Plugin is Different

The Stallion WordPress SEO Plugin doesn’t use nofollow or noindex, but can do the equivalent of noindex (not-index) a set of pages whilst redirecting the link benefit (the ~15%) back to the home page (or other page) by using canonical URLs.

This is what the Stallion WordPress SEO can do:

Equivalent of noindex login pages redirecting link benefit to home.

Equivalent of noindex admin pages redirecting link benefit to home.

Equivalent of noindex date archive pages redirecting link benefit to home.

Equivalent of noindex category archive pages redirecting link benefit to home.
Equivalent of noindex paged category archive pages (pages 2,3,4 etc…) redirecting link benefit to the first page in the category.

Equivalent of noindex tag archive pages redirecting link benefit to home.
Equivalent of noindex paged tag archive pages (pages 2,3,4 etc…) redirecting link benefit to the first page in the tag.

Equivalent of noindex search results pages redirecting link benefit to home.
Equivalent of noindex paged search results pages (pages 2,3,4 etc…) redirecting link benefit to the first page in the search result.

Equivalent of noindex paged home archive pages (pages 2,3,4 etc…) redirecting link benefit to the home page.

Equivalent of noindex single blog Posts and static Pages (Privacy, Disclaimer pages for example) redirecting link benefit to the home page.

Main Stallion WordPress SEO Plugin Options

Stallion WordPress SEO Plugin

By using the Stallion WordPress SEO Plugin you can add monthly archives, categories, tags and paged home archives (4 types of archives) for your users AND recover link benefit (via canonical URLs) from the archives that have little to no SEO value: monthly archives (no SEO value), home paged archives (very little SEO value) and paged categories/paged tags (SEO wise you shouldn’t need both).

I will add all because you can not-index part of a site using the Stallion SEO Plugin always ask yourself WHY do you want a section of site not-indexed? Monthly Archives for example have little to no SEO value and very little user value, therefore it can be argued a monthly archive shouldn’t be indexed. With the above in mind why would you even have a monthly archive in the first place? With this example I strongly advise if you wish to save the link benefit going to your monthly archive widget, delete it from your site: your sidebar will no longer be linking to the monthly archives, so no reason to not-index them.

Should I Not-Index Categories and/or Tags?

Categories, Tags and Home page archives have SEO value. Categories and Tags have the potential to generate search engine traffic in their own right IF you SEO the naming of your Categories and Tags and so ideally would NOT be blocked from indexing (do not block them both completely search engine spiders may have difficulty passing link benefit to deeper content).

Here’s an example of a Google search result for a category on this site. The Google search is “Stallion Responsive Tutorials” which is the name of the WordPress category that I put the Stallion Responsive Theme tutorials in.

Categories WordPress SEO

I’m not going to pretend it’s a difficult Google SERP by any means, but it shows WordPress categories can rank for Google SERPs. Why would you noindex or nofollow large sections of a site that has the potential to generate search engine traffic?

Categories, Tags and the Home Page archives are a useful navigation tools for search engine spiders, they allow for easy spidering of your blog Posts while passing link benefit through your WordPress blog to deeper content.

The Home page, paged archives have no SEO value beyond a navigation route (a sitemap) for search engine spiders (page 3 of your Home archives isn’t going to generate much search engine traffic), so as long as you have fully indexed Categories and/or Tags you don’t need paged Home archives (block them using the Stallion WordPress SEO Plugin).

Search engines need at least one way to find your posts naturally (through links), the best way is through well thought out Categories and/or Tags. My recommended settings for full search engine spider access are marked ^^, but each site has different needs. I rely heavily of Categories for passing link benefit through a site (and for gaining relevant traffic to categories) so they are very important to my sites SEO (I’d never block them).

If you use Tags as the main way to allow search engine spiders access to your deeper content fully index Tags instead of Categories or fully index both Categories and Tags if you use them both.

Whatever you do, do not block both Categories and Tags completely using Stallion. This is also true for users of Yoast WordPress SEO and All in One SEO nofollow/noindex features, the last thing you want is Google not being able to easily spider your site.

Who is the Stallion WordPress SEO Plugin Author?

My name is David Law, I fell into search engine optimization over a decade ago when I started an online business (selling adult toys and lingerie, awesome markup), but had no money to pay for traffic (had no money for anything!).

Had to learn search engine optimization and within a year my site was receiving over 8,000 unique visitors a day mostly from Google organic search. Saw the potential of SEO and became an SEO consultant a couple of years later (stopped selling products).

I recently stopped offering SEO services to clients (slowly faded the service out over years by not taking on new SEO clients) and make a living from a network of sites I own (95% run WordPress with the Stallion Responsive SEO Theme), ALL my traffic is organic, I haven’t paid for a site visitor in well over ten years, so rely completely on SEO techniques to generate traffic (and a living).

Want to learn more about WordPress SEO, see my 2014 SEO Tutorial. Want to know more about damaging Yoast plugin features, see my review of Yoast’s SEO tutorial and plugin.

David Law

David Law > AKA SEO Dave : WordPress SEO Expert, Internet Marketer, Developer of the Best WordPress SEO Theme Stallion Responsive and Nice Guy :-)

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