Comment on SEO Domain Name by SEO Dave.

SEO Tutorial - Domain Name OptimizationThere’s not a lot to say about domain extension and SEO, but I’ll try :-)

Ignoring keyword proximity to Google there is no difference in these URLs:

stallion-theme.co.uk/
stallion-theme.co/uk/
stallion-theme.uk/co/
co.stallion-theme.uk/
co-stallion-theme.uk/
stallion-co-theme.uk/
stallion-theme-co.uk/

Google parses them all as the following words:

stallion
theme
co
uk

If I’m targeting the phrase Stallion Theme the best domain from the above ones is stallion-theme.uk because I get the exact phrase (Stallion Theme) and only one additional word (the tld) which is UK. If I’m not interested in UK SERPs there’s no difference between stallion-theme.uk vs stallion-theme.com or any one word TLD.

As you can see from my site I use stallion-theme.co.uk not stallion-theme.uk (which is available and I won’t be registering it or any other TLDs) because the domain isn’t a huge ranking factor, it’s small. Once you take into account the vast majority of your URLs will include more than just the domain name, you can see the domain isn’t that important.

Look at the URLs for the SEO tutorial article series:

# http://stallion-theme.co.uk/responsive/seo-tutorial/
# http://stallion-theme.co.uk/seo-check/
# http://stallion-theme.co.uk/google-pemalties/
# http://stallion-theme.co.uk/buy-backlinks/
# http://stallion-theme.co.uk/fresh-content-seo/
# http://stallion-theme.co.uk/seo-tutorial/
# http://stallion-theme.co.uk/website-optimization/
# http://stallion-theme.co.uk/seo-domain-name/
# http://stallion-theme.co.uk/anchor-text/
# http://stallion-theme.co.uk/pagerank/
# http://stallion-theme.co.uk/seo-serps/
# http://stallion-theme.co.uk/google-sandbox/
# http://stallion-theme.co.uk/seo-meta-tags/
# http://stallion-theme.co.uk/seo-title-tag/

Only the end part helps with the SEO SERPs, the stallion-theme.co.uk part doesn’t help gain a SERP like Fresh Content SEO or SEO Domain Name, but the end part of the URLs (fresh-content-seo and seo-domain-name) does. So as long as you take into account the phrases each URL is targeting you are covered.

Obviously if you are targeting SEO tutorial SERPs like I am a better domain name would be seo-tutorial.tld BUT then it limits what can be added to a domain (in hindsight should have gone with a different domain for this site like stallion-seo.tld, but you know :-)).

What to use depends on the site and SERPs targeted. If highly niched content like if all this site was about is an SEO tutorial, seo-tutorial.tld is perfect (I was originally only going to add content about the Stallion Theme here, but I diversified), what the tld is doesn’t matter that much. Since the SEO benefit is shared over all words and .com is one word and .co.uk is two words, strictly speaking single word TLDs are better, but the difference is minor. The same is true for those who use the www version of the URL, by using www you add an extra keyword to the URL (www) which takes a share of the SEO benefit.

So there’s the same number of words in these two URLs:

# http://stallion-theme.co.uk/seo-title-tag-www
# http://www.stallion-theme.co.uk/seo-title-tag

Unless the tld is part of a SERP it makes no difference which one you use. If you were trying to rank for any of these ‘words’ : com, org, net, co.uk, me, company…. having that TLD will help. So if I planned to start a site that reviewed companies a good domain would be review.company since this would give all webpages on the site a small boost for SERPs related to review and company.

Since the public are used to .com’s etc… I won’t be buying any of the new ones, feel spammy. Google will likely treat all new TLDs the same as the old ones, but I don’t like them.

David