Google Shopping Sponsored Ads

The evidence suggests** Google has manipulated the organic search engine results to demote rival comparison shopping sites so Google Shopping gets more traffic.

SEO Correlation Does NOT Equal SEO Cause

** Suggests because correlation does not necessarily equal causation, Google clearly takes advantage of it’s dominance in organic search by plastering it’s search results with Sponsored Ads (see screenshot, many ads are to their Google Shopping Comparison Site) which is more than enough reason for the EU antitrust regulators to intervene.

However, is Google manipulating the organic SERPs for a competitive advantage or is it many comparison sites (the competitors) are thin on unique content/added value?

Continue Reading Comparison Shopping Site SEO Review