Brand Marketing vs Search Engine Optimization article updated February 2014. A commenter on the site asked the question about Search Engine Optimization domain name choice and branding at Online Brand Marketing SEO Tips. My answer got a little on the detailed side, so turned it into an SEO article (this SEO article). The question was if you have a branded domain name is it worth investing in a keyword rich hyphenated SEO domain name to make up for the loss in Search Engine Optimization benefit by having a branded domain? Not familiar with the SEO pros and cons of hyphenated domains vs non-hyphenated domains see Optimizing a Business Domain Name for details. Lets look at a real world example of […]
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Best Brand Marketing Strategy
Hi David!
Great post again. I love the fact that you give lots of details about the pros and cons of all possible alternatives.
Too bad that I read your post too late. Some weeks ago I bought a great domain that makes reference to my activity (which btw is not gardening ;-)) following the SEO brand marketing strategy that I mentioned that I had read in another prestigious blog about e-commerce in Spain. I didn’t know what to do with it for SEO. Now it seems that there is actually almost nothing I can do with it!!
Well thanks again for your clear explanation of brand marketing and search engine optimized domains.
Best Brand Marketing Strategy
How to 301 Redirect SEO Optimized Domain to Brand Domain Name
David, thank you for this post. I was searching quite a while for answer how to 301 redirect SEO optimized domains help to boost a brand name domains.
I tried it my self but didn’t know the benefit because I did on-site SEO the same time. So a backlinks to the SEO domain are a clue.
Brand Marketing Keyword Rich Hyphenated SEO Domain Name
I am loving reading your SEO articles.
Thank you so much for them.
I have a question and would love and so much appreciate your answer.
Let’s say I am starting from scratch, but want a branded and easy to remember domain name for marketing, so I decide to direct that name to a better name for SEO purposes. In choosing that better name, I have a couple of choices. I’m not in real estate but will use as an example: let’s say I could choose denver-real-estate.tld OR denver-colorado-real-estate.tld (and theoretically let’s just assume that more of the keywords would be useful in the longer name–meaning I KNOW that the longer name involves all relevant keywords.
Would it be better to use the longer domain name, with more key words? Another example using your gardening examples might be: would someone choose gardening-denver.tld OR gardening-supplies-seeds-shovels-denver.tld.
I mean, all the terms in the second example might be searched, but not probably searched together, in the same search…so would good place them higher if someone search for seeds denver OR gardening denver, etc. Or would they have to enter all search terms for the longer domain name to be effective? Sorry for such a garbled mess of a question but I hope some of it made sense!!
Thanks,
Tina
Brand Marketing Keyword Rich Hyphenated SEO Domain Name
Brand Marketing Strategy as Important as SEO Strategy
Your brand marketing strategy is as important as your SEO strategy.
Thanks for sharing.